23half announced the availability of Thrrum MMS Search to Sprint wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Picture Messaging service integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as a picture message to m@thrrum.com. Relevant search results are then sent to the users’ phones.

The Thrrum MMS Search service is presently in beta and is available free of charge to Sprint wireless subscribers in the United States.

Thrrum MMS Search brings together visual recognition technologies and information search in the context of camera phones. Based on technology first demonstrated by 23half in 2005 in the “nThrum” technology demonstrator, Thrrum MMS Search presents a unique approach to hyperlinking the physical world with related information.