23half announced the availability of Thrrum MMS Search to T-Mobile and Verizon wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the MMS service integrated into their phones. Users can capture a picture of any text with their auto-focus or macro mode equipped camera phone and send the picture as a MMS to m@thrrum.com. Relevant search results are then sent to the users’ phones.

“The Thrrum MMS Search service was introduced earlier this year for AT&T and Sprint wireless subscribers,” said K. Gopalakrishnan, CEO of 23half. “Now, T-Mobile and Verizon wireless subscribers also can point their camera phone at a book, a product label or any printed material, take a picture and send a picture message to get relevant information right on their phone. With Thrrum, any text that you see around you becomes a hyperlink that can be ‘clicked’ upon with your camera phone.”

The Thrrum MMS Search service is presently in beta and is available free of charge to T-Mobile and Verizon wireless subscribers in the United States.