SlashPhone » Thrrum

Thrrum MMS Search Brings Mobile Visual Search to T-Mobile and Verizon Wireless Phones

Kim Poh Liaw — Wed, 16 Jul 2008 13:57:05 +0000

23half announced the availability of Thrrum MMS Search to T-Mobile and Verizon wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the MMS service integrated into their phones. Users can capture a picture of any text with their auto-focus or macro mode equipped camera phone and send the picture as a MMS to m@thrrum.com. Relevant search results are then sent to the users’ phones.

“The Thrrum MMS Search service was introduced earlier this year for AT&T and Sprint wireless subscribers,” said K. Gopalakrishnan, CEO of 23half. “Now, T-Mobile and Verizon wireless subscribers also can point their camera phone at a book, a product label or any printed material, take a picture and send a picture message to get relevant information right on their phone. With Thrrum, any text that you see around you becomes a hyperlink that can be ‘clicked’ upon with your camera phone.”

The Thrrum MMS Search service is presently in beta and is available free of charge to T-Mobile and Verizon wireless subscribers in the United States.

Thrrum MMS Searchbrings Mobile visual search to Sprint camera phones

Kim Poh Liaw — Thu, 19 Jun 2008 03:53:28 +0000

23half announced the availability of Thrrum MMS Search to Sprint wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Picture Messaging service integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as a picture message to m@thrrum.com. Relevant search results are then sent to the users’ phones.

The Thrrum MMS Search service is presently in beta and is available free of charge to Sprint wireless subscribers in the United States.

Thrrum MMS Search brings together visual recognition technologies and information search in the context of camera phones. Based on technology first demonstrated by 23half in 2005 in the “nThrum” technology demonstrator, Thrrum MMS Search presents a unique approach to hyperlinking the physical world with related information.

Thrrum MMS Search Brings Mobile Visual Search to Camera Phones Via MMS

Kim Poh Liaw — Thu, 15 May 2008 01:21:48 +0000

23half announced the launch of Thrrum MMS Search. The service enables camera phone users to find and browse information related to their physical environment using the Multimedia Messaging Service (MMS) integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as an MMS to m@thrrum.com. Relevant search results are then sent to the users’ phones. The Thrrum MMS Search service is presently in beta and is available free of charge to AT&T wireless subscribers in the United States.

“Thrrum introduced the exciting visual click-to-search experience last year,” said K. Gopalakrishnan, CEO of 23half. “Now, Thrrum MMS Search extends the experience to additional devices without requiring any software to be downloaded. Users of camera phones can point their camera phone at a book, a product label or any printed material, take a picture and send an MMS to get relevant information right on their phone. With Thrrum, any text that you see around you becomes a hyperlink that can be ‘clicked’ upon with your camera phone.”