SlashPhone » text http://www.slashphone.com Worldwide mobile phone news, reviews and wireless innovations Mon, 23 Nov 2009 04:30:55 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Survey: 75 billion text messages sent in US per month http://www.slashphone.com/survey-75-billion-text-messagings-sent-in-us-per-month-101708 http://www.slashphone.com/survey-75-billion-text-messagings-sent-in-us-per-month-101708#comments Thu, 11 Sep 2008 02:08:47 +0000 Budi Putra http://www.slashphone.com/?p=1708 Despite the fact that smart-phones have came-up with the sophisticated features and applications, but text messaging is still an interesting service for mostly mobile users. A survey even revealed that text messaging in the US set new records, with 75 billion messages reported in the month of June 2008 alone – about 2.5 billion messages a day. This represents an increase of 160% over the 28.8 billion messages reported in June 2007.

Additionally, according to a statistic announced at US trade association, CTIA, wireless subscribers continue to capture and send more pictures and other multi-media messages, more than 5.6 billion MMS messages in the first half of 2008 – almost as many as were sent in all of 2007.

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]]> http://www.slashphone.com/survey-75-billion-text-messagings-sent-in-us-per-month-101708/feed 0 Blyk Joins Mobistar to Enter Belgium Market http://www.slashphone.com/blyk-joins-mobistar-to-enter-belgium-market-01791 http://www.slashphone.com/blyk-joins-mobistar-to-enter-belgium-market-01791#comments Tue, 01 Jul 2008 23:47:37 +0000 Budi Putra http://www.slashphone.com/?p=791 Finnish mobile virtual network operator, Blyk, has chosen Belgian Mobile operator Mobistar, majority owned by France Telecom, to launch advertising funded text service in the country. The invitation-only mobile virtual network operator (MVNO) links young people with brands and simultaneously giving them free texts and minutes every month.

Entry into Belgium is part of Blyk’s next wave of European expansion that was announced last week.

Targeting at 16-24 year olds mobile phone users, Blyk has run over 900 campaigns in the UK for brands such as Coca Cola, STA Travel, Penguin, Buena Vista, L’Oreal and music artists The Kooks and Alphabeat.

It’s the very innovative mobile service and business model.

Seems this service will get more fans since it can guarantee that phone users will be not annoyed with “ads spam”. They just receive information about the brands they like.

For advertisers, Blyk is a new media channel and direct access to the young user market. The statistics convinced us: the service’s average response rate of 29 percent, an extremely high level for any media platform.

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