SlashPhone » Swisscom

Sierra Wireless USB Modem to be introduced to Switzerland by Swisscom

Kim Poh Liaw — Tue, 19 Aug 2008 14:43:31 +0000

Sierra Wireless and Swisscom today announced the availability of the Sierra Wireless Compass 885 USB Modem to customers in Switzerland. Sold under the brand name “Unlimited USB Modem 885,” the Compass 885 is now available through Swisscom Shops, the company’s Web shop online and other third party channels.

The Sierra Wireless Compass 885 USB modem offers TRU-Install automatic software installation, which makes startup quick and simple, allowing users to get online faster. The Compass 885 USB Modem also includes a connector for an optional external antenna, sometimes preferred by customers to provide extended and strengthened connections in remote areas or fringe network coverage. Additionally, the Compass 885 USB Modem is sold with a 1 GB microSD memory card already inserted into the modem, providing Swisscom customers with the convenient option of increasing data storage and transfer without any additional efforts required.

The Compass 885 USB Modem offers users the ability to roam globally, with tri-band HSPA/UMTS support and quad-band GSM/EDGE support, making it compatible with networks in most countries around the world.

Ad Infuse and Swisscom Extend Mobile Advertising Partnership

Kim Poh Liaw — Tue, 05 Aug 2008 15:38:10 +0000

Ad Infuse today announced that Swisscom will deploy Ad Infuse’s adInMotion platform to integrate fully with its Vodafone live! portal. Ad Infuse’s solution will serve all on-deck banner ads on the Swisscom Vodafone live! portal, and will enable Swisscom to roll out an ad-funded person to person SMS messaging service that will offer free text messaging to subscribers.

Through this new deployment, Swisscom will be able to launch multi-format, highly targeted on-deck advertising campaigns using the advanced management and administrative dashboards that are built into the adInMotion platform. Campaigns will integrate with a wide variety of content and ensure that advertisers deliver a consistent and engaging message.

Swisscom Launches Bluewin mobile television service

Kim Poh Liaw — Mon, 02 Jun 2008 02:09:33 +0000

Swisscom has launched its mobile television service, Bluewin TV mobile in Switzerland. Bluewin TV mobile was launched on May 13 with quality comparable to that of the customers’ home TV. The service is made available through a network based on the Digital Video Broadcast for Handheld (DVB-H) standard and can be watched on DVB-H-enabled mobile devices. Swisscom provides its customers with a range of subscription plans and Nokia N77 devices.

For this project, Swisscom’s wholly-owned subsidiary, Swisscom Broadcast chose Nokia’s Mobile Broadcast Solution, while Nokia Siemens Networks integrated the mobile television platform with Swisscom’s systems and provided a broad range of services, including project management, network and architecture planning, security and implementation.

With Bluewin TV mobile, featuring high-definition picture quality and excellent sound, the viewers have a choice of 20 channels, including SF1, TSR1 and Eurosport. An electronic program guide and an easy navigation key allow people on the move to always stay on top of the news.

Swisscom’s DVB-H broadcasts reach some 44 percent of the Swiss population, mostly in the area of Basel, Berne, Geneva, Zurich and Lausanne. Customers outside the DVB-H coverage area or without DVB-H handsets can receive Bluewin TV mobile on the Vodafone live! portal using UMTS/EDGE, which covers 99.8 percent of the population.