“SRS has been a fantastic technology provider and partner for many years. It is natural that we decided to work more closely with SRS to provide our consumers with superior and demonstrable audio features,” says Wonsik Lee, vice president of Samsung’s Mobile Communication Division. “With the integration of SRS audio solutions, we are very confident that our customers will continue enjoying the premium audio experience that they have come to expect and demand from their mobile phones.

Despite the growth of mobile video content, mobile phones will continue to be used first as communication devices. Recognizing this, Samsung has also licensed SRS voice solutions that help the handset users better discern what the caller is saying, particularly in noisy environments. Users will also benefit from noise reduction, improving both near end and far end communication, improved tonal quality and dynamic capabilities that adjust, in real-time, the amount of voice intelligibility processing and overall volume gain as needed.

“SRS TruMedia offers the ultimate mobile entertainment and communication experience, surpassing the demands of today’s multimedia savvy consumers,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “With TruMedia, manufacturers are able to deliver natural and immersive surround sound for the exploding mobile audio and video market, as well as optimize the communication features by providing crystal clear and intelligible dialog in most any environment, regardless of competing ambient noise. The bottom line that is SRS TruMedia truly offers consumers the best possible mobile communications and entertainment experience, anywhere, anytime.”

SRS TruMedia is first being deployed in several new mobile phones models from multiple mobile handset makers worldwide.

The combined CSR and SRS product, called PureSpeech, will be available from Q1, 2009 as an option on CSR’s DSP-based BlueCore Multimedia Bluetooth silicon.