With a cheeky monkey named Amigo taking center stage, players are challenged to grab hold of the beat and unlock songs as they jam to an eclectic soundtrack featuring a mix of festive favorites and original music, such as Tequila, Tubthumping and Oye Como Va. Samba de Amigo features three game modes — Training, Challenge and Arcade — to keep the party going.

Developed by Big Blue Bubble, Samba de Amigo for mobile phones is now available for download on T-Mobile and AT&T carrier decks in North America, and will be available on Verizon Wireless later this year. Pricing varies by carrier, but ranges from $3.49 to $7.99.

To launch the partnership, Sega and Greystripe are launching three popular mobile games:

• Sonic Jump – Go vertical with Sonic the Hedgehog. Play through familiar fast-paced action with an addictive new style as Sonic jumps from platform to platform in a race to stop the evil Dr. Eggman.
• Afterburner II – A classic Sega arcade favorite, players can use their mobile phones to jump into the cockpit of a fighter jet and combat swarms of supersonic enemy fighters.
• Golden Axe – In the epic “side-scrolling beat ‘em up” Golden Axe, choose one of three powerful heroes to embark on an adventure to save the land of Yuria from the evil forces of Death Adder!

“Sega has selected to be a part of the Greystripe’s distribution network of sites as it opens up the category to a whole new market of consumers,” said Linda Chaplin, VP of Mobile at Sega. “The ‘free games’ proposition allows consumers to try mobile games without risk and we’re confident that our brands and commitment to quality will convince consumers to stay and continue gaming on their mobile phones.”

Greystripe’s AdWRAP technology enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.