Tag Archives: Screen Digest

Research: Mobile advertising using rich media formats to reach $2.79bn by 2012

by on 02. May, 2008 in archive

Screen Digest believes the market for rich media advertising on mobile will reach $2.79bn (€1.77bn) by 2012, with global mobile TV advertising accounting for the lions share at $2.44bn (€1.55b). In terms of the formats that will deliver this revenue, there are those that will deliver, and those that will disappoint.

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