Posted on 02 May 2008 by Kim Poh Liaw
Screen Digest believes the market for rich media advertising on mobile will reach $2.79bn (€1.77bn) by 2012, with global mobile TV advertising accounting for the lions share at $2.44bn (€1.55b). In terms of the formats that will deliver this revenue, there are those that will deliver, and those that will disappoint.
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Posted on 30 April 2008 by Budi Putra
Your cellphone one day will not only be used for making a call, sending text messages or enjoying mobile entertainment, but also could be a tool for your medical imaging. Your doctor will transmit your medical information from his server into your mobile phone's screen.
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Posted on 29 April 2008 by Kim Poh Liaw
Nearly 1.3 billion mobile users - 30% of the subscriber base - are expected to utilise local mobile search services by 2013, according to a new report from industry analysts, Juniper Research.
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Posted on 25 April 2008 by Kim Poh Liaw
The worldwide mobile phone market experienced an expected sequential downturn in shipments following a busy holiday quarter. According to IDC's Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 291.6 million units during the first quarter of 2008 (1Q08), down 11.6% from the 330.8 million units shipped during the previous quarter (4Q07) and up 14.3% from the 255.0 million ...
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Posted on 23 April 2008 by Kim Poh Liaw
New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed.
The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase' capability for mobile marketing and advertising ...
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Posted on 22 April 2008 by Kim Poh Liaw
Linux, which has been much maligned by Symbian and Microsoft as a non-starter in the handset operating system market, is set to see strong growth as issues with framework fragmentation and silicon requirements are alleviated. The growing momentum behind the LiMo Foundation initiative, as well as the marketing boost that has been realized from the entry of Google's Android solution ...
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Posted on 09 April 2008 by Kim Poh Liaw
According to a new report from the telecom research firm Berg Insight, more than 100 million mobile subscribers in Europe will use location-based services by 2012. Mapping, navigation and search are believed to become the top applications, followed by social networking and tracking. "All the pieces needed for successful LBS are more or less in place now", said André Malm, ...
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