Sony Ericsson today announced the imminent addition of applications to its mobile content service, PlayNow arena. When it is completed, the mobile store will offer an integrated content marketplace for their Sony Ericsson phones and giving third-party developers access to an established mobile content market channel for their content. continued »

Sony Ericsson today strengthens its commitment to providing unique entertainment experiences on the mobile handset with the launch of PlayNow arena with movies, the latest addition to the PlayNow arena content delivery platform. continued »