“Meeting the needs of customers in this segment requires a specialised approach. VERTU users the world over are discerning individuals who are willing to pay a premium for the right experience. Our success relies on delivering a world class experience that is unmatched”, says Tagore Ramoutar, Director of Business Development for Japan & Korea, at VERTU. “Our greatest priority therefore is providing our customers with new and innovative services, and we will focus our energies on this”, he added. 

Vertu has signed an MVNO (Mobile Virtual Network Operator) deal with NTT docomo to provide communication services to Vertu customers. In the second quarter of 2009, Vertu will start to provide the VERTU Club premium membership services with NTT docomo. First Vertu store is scheduled to be opened in Ginza on 19 February 2009,

For this project, Swisscom’s wholly-owned subsidiary, Swisscom Broadcast chose Nokia’s Mobile Broadcast Solution, while Nokia Siemens Networks integrated the mobile television platform with Swisscom’s systems and provided a broad range of services, including project management, network and architecture planning, security and implementation.

With Bluewin TV mobile, featuring high-definition picture quality and excellent sound, the viewers have a choice of 20 channels, including SF1, TSR1 and Eurosport. An electronic program guide and an easy navigation key allow people on the move to always stay on top of the news.

Swisscom’s DVB-H broadcasts reach some 44 percent of the Swiss population, mostly in the area of Basel, Berne, Geneva, Zurich and Lausanne. Customers outside the DVB-H coverage area or without DVB-H handsets can receive Bluewin TV mobile on the Vodafone live! portal using UMTS/EDGE, which covers 99.8 percent of the population.