These additions join other flagship Nokia Media Network publishers such as Reuters, CNET, Agence-France Press, Unidad Editorial, Hearst and AccuWeather; operators like Sprint and Airtel; and Nokia services like Nokia.mobi. The additions include the following publishers, who will further strengthen the Nokia Media Network’s reach in the United States:

• Fox News 
• A&E Network
• Bio Channel
• HISTORY
• The Hollywood Reporter

“The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device,” said Tom Henriksson, head of Nokia Interactive Advertising. “This is particularly compelling for
advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies.”

Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning, including:

• Atlanta, GA
• Boston, MA
• Chicago, IL
• Dallas-Ft. Worth, TX
• Los Angeles, CA
• Minneapolis-St. Paul, MN
• New York, NY
• San Francisco-Oakland-San Jose, CA
• Seattle-Tacoma, WA
• Washington, DC

The Nokia Media Network is a premium mobile advertising network comprised of top-tier publishers such as Hearst and TV Guide, operator partners such as Sprint, and Nokia services such as Nokia.mobi. This service helps brands reach the potential global audience of 3.3 billion consumers with mobile devices.

[via MobileTechNews]

The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent. The additions include the following publishers:

• Agence France-Presse, France
• RTL Mobile, Germany
• Cuatro, Spain
• Grupo Prisa, publisher of El País, Spain
• Unidad Editorial, publisher of El Mundo, Spain
• CNET, UK
• Telegraph Media Group, UK
• Trinity Mirror, UK
• International Herald Tribune, pan-European

“We are pleased to announce the addition of these top European publishers to the Nokia Media Network,” said Head of Nokia Interactive Advertising Tom Henriksson. “The biggest brands in the world trust Nokia with their mobile advertising because of the quality of the publishers on our network. We will continue to fortify the Nokia Media Network with leading publishers like these so that we will continue to deliver the strongest response rates in the industry.”

“Agence France-Presse has joined the Nokia Media Network, because Nokia has demonstrated leadership in building a global mobile advertising service,” said Otman Meriche, Agence France-Presse business development manager. “Our advertisers are looking for brand-safe, high performance media, and Nokia’s understanding of the mobile channel is unrivaled.”

Members of the Alliance are integrated with the Nokia Media Network allowing brands to plan, execute and measure mobile advertising campaigns through a single Nokia interface. A range of companies have been initially certified as Members of the Alliance, including i-movo, Mobile Acuity, Mobiqa, and uLocate. Leading brands from the automotive to entertainment industries have built campaigns using the Nokia Advertising Alliance.

“Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers. The Alliance gives brands access to a range of novel mobile ad experiences from one trusted vendor,” said Mike Baker, VP and Head of Nokia Interactive Advertising.

Nokia Interactive Advertising provides brands with all that they need to connect with and engage the mobile consumer. It includes:

• The Nokia Media Network which gives reach to millions of mobile consumers through advertising on more than 100 blue-chip mobile publishers, operator partners and Nokia properties.
• Nokia Interactive Solutions that creates end-to-end, high performance mobile campaigns for brands from banner ads, mobile internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.