“As an innovative rural mobile solution addressing the information gaps of rural people in China, Ovi Life Tools was designed from the ground up through extensive research. It is a result of close cooperation between partners and we are sure it will continue to develop over time helping to enhance the lives of consumers,” said Chris Leong, Senior Vice President, Greater China, Korea & Japan.

Healthcare services:

The healthcare service features information on topics including Respiratory, Hepatitis B, Female Illnesses and Male Illnesses. It also includes Pregnancy Care which provides daily content that parallels the weekly development stages of pregnancy (e.g. fetal development), and Infant Care, which provides advice and tips to support child development for the first seven years. The subscription cost for each of the healthcare services is RMB 5 per month and RMB 1 for each on-demand request. The content will be aggregated and brought to Ovi Life Tools by 39.net.

Agriculture services:

Agriculture service is a package covering Agriculture News, Market Prices, and Agriculture Weather. The service provides daily market prices of more than 800 markets spanning across city and county levels. With over 100 commodities in the database, consumers will be shown a list of popular commodities in their county where they can select up to three for their daily use. The subscription cost for the agriculture service is RMB 8 per month and RMB 1 for each on-demand request. Nokia is working with Beijing Nongxintong Technology to provide the agriculture content.

Education services:

The education service features Learn English, General Knowledge and Exam Tips. These services will be made available in the third quarter of 2010. This service is only available by subscription, costing RMB 5 per month each. The content will be aggregated and brought to Ovi Life Tools by Beijing Etiantian Net Educational Technology and the British Council.

Entertainment services:

The entertainment service includes Weather, Jokes and Straw Draw, with more content to be added in the future. The subscription cost is RMB 5 per month and RMB 1 per on-demand request. The content is provided by Kongzhong Corporation and Sina.com.

The Nokia 1800 features a large color display, exchangeable color covers, FM radio, a flashlight, a calendar with reminders, MP3-grade ringtones, and an integrated hands-free speaker. The Nokia 1616 comes with a long-lasting anti-dust keypad, FM radio, a flashlight, and a display that makes viewing information on the small screen easier. The Nokia 1800 and Nokia 1616 with Ovi Life Tools will be available mid-May. The estimated retail price is around RMB 250-300.

Nokia 1800

Nokia 1616

Nokia 1280

Nokia 1800

Priced at EUR 20, EUR 24 and EUR 26 respectively (before taxes and subsidies), the Nokia 1280, Nokia 1616 and Nokia 1800 support FM radio, prepaid tracker, flashlight, anti-scratch cover and dust-resistant keymat, among other features. The long battery life, with up to 22 days of standby time, is vital for people in areas where access to electricity is limited.

Nokia 2220 Slide

Nokia 2690

The Nokia 2220 slide and the Nokia 2690, priced at EUR 45 and EUR 54 (before taxes and subsidies), also support email on the device through Ovi Mail. Other device features include FM radio, VGA camera, GPRS and MMS support, phone books for up to 1,000 contacts, and Bluetooth. Standby times for the Nokia 2220 slide and Nokia 2690 are about 20 days and 13 days respectively.

The first of the five new mobile phones will begin shipping before the end of 2009, with others expected to start shipping in the first half of 2010.

Nokia 1616

Nokia Life Tools will be available across Indonesia from early December 2009, with the Agriculture service available for Java and Sumatra at the first stage, and Education and Entertainment services available nation-wide.

Consumers will be able to subscribe to Agriculture, Education and Entertainment information and content. Nokia is collaborating with the Ministry of Agriculture (Departemen Pertanian Republik Indonesia), the Center of Meteorology, Climatology and Geophysics (BMKG), Synovate and other industry partners to bring valuable agriculture information, prices, news and tips directly to consumers.

The Agriculture service will be available for commodities beginning with crops, livestock, horticulture and fisheries. Consumers will be able to subscribe to three of the most commonly grown commodities in their region. Also included in the Agriculture component are weather services, price services, and frequent agriculture news and tips.

At launch, customers of Telkomsel, Indosat, XL and Hutch (3) will be able to subscribe to Nokia Life Tools services. Nokia Life Tools will first be available on the Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic in Indonesia. Aside from the 11 handsets which will come pre-loaded with Nokia Life Tools, the service will become downloadable on more phones later.

More information about Nokia Life Tools in Indonesia can be found at www.nokia.co.id/nokialifetools.