The MyRegion has the same feature set currently available in the North American version, MobileNavigator, and each version will receive the same updates. Access to the first region is available at an introductory price of $24.99 (normally $29.99) until April 12th. Each regional map can be accessed as an In App Purchase for an introductory $12.99 (normally $14.99). MobileNavigator with map access for all of North America (including Eastern, Central and Western U.S. as well as Canada) is available for $79.99.

Navigon MyRegion includes all the features and capabilities as MobileNavigator 1.4 plus Navigon MyRoutes. This new feature will be added to MobileNavigator North America via an upcoming update to 1.5.0 due this spring. Navigon MyRoutes is an industry first feature that learns from the users driving style to provide customized and better route recommendations. The feature also offers up to two alternative routes clearly displayed on a map including ETA, distance and driving time.

The new version’s MyRoutes feature turns the iPhone into a personal route planner. Route calculations take the user’s personal driving style, the day of the week and the time of day into account. The feature then bases future route recommendations and arrival time calculations on the user’s personal driving style. NavigonMyRoutes recommends up to three routes for the driver to choose from but also recommends the best route for them – based on their previous driving behaviour. In addition to these features, functions such as Google Local Search and the option of entering geographic coordinates are also available for all.

Update to 1.5.0 can also be optionally enhanced with Panorama View3D. The display, based on the surroundings, improves orientation and gives the user a realistic overview of the landscape. iPhone users can buy Panorama View3D as an in-app purchase for 9.99 euros.

From February 9th to 28th the current European Software-version of MobileNavigator is available for a promotion price of 74,99 euros (instead of 99,99 euros). During this time the price of the traffic service Traffic Live is also reduced from 24.99 euros to 14.99 euros.

Key features of the NAVIGON MobileNavigator for Android phones:

• Reality View™ Pro displays photo-realistic 3D views with actual road signs and lane guidance for virtually every highway interchange and exit drivers will encounter.
• Lane Assistant Pro helps drivers prepare to make an upcoming exit or turn by providing a lane map complete with arrows and actual road geometry.
• Text-to-speech announces street names in addition to turn-by-turn directions.
• Speed Assistant with adjustable audio-visual warning.
• Day & Night Mode for map display.
• Direct Access allows navigation to contacts saved in the phone’s address book.
• Route Planning
• Branded POIs and POIs along the route.

“By including real-time speed data from drivers on the road, we are adding a next generation traffic service to our app that goes beyond traditional traffic functions which work with radio transmitted messages only. This is clearly raising the bar for iPhone GPS applications,” said Gerhard Mayr, Vice-President Worldwide Mobile Phones & New Markets at NAVIGON. “Providing the driver instantaneous traffic conditions, and offering efficient, alternative routes to the congestion, saves time, fuel and money. The ability to know and navigate around gridlock is a crucial function and we are thrilled to be the first major GPS company to announce this critical, and sought after service for an iPhone navigation app at a flat fee.”

The Traffic Live uses real-time speed data from over one million drivers across North America including commercial fleets such as trucks and taxis but also regular drivers with a GPS system. It also uses an intelligent fusion of information from traffic cameras, speed sensors and conventional traffic messages coming through a radio network. In addition, the system includes historic traffic data to assist with the prediction of road conditions when calculating a route. This includes information about traffic conditions on certain holidays or yearly events, allowing the driver to avoid taking routes that traditionally are congested on a regular basis.

NAVIGON Traffic Live will be available as an In App Purchase for $24.99. Users can add the service directly within the MobileNavigator app. For the first four weeks, it will be available for an introductory price of $19.99. The NAVIGON MobileNavigator for the iPhone is available for $89.99 in the Apple App Store and is equipped with maps of North America from NAVTEQ.

[via engadget]

Key features of the NAVIGON MobileNavigator for the iPhone:

• Reality View Pro displays photo-realistic 3D views with actual road signs and lane guidance for virtually every highway interchange and exit drivers will encounter.
• Lane Assistant Pro helps drivers prepare to make an upcoming exit or turn by providing a lane map complete with arrows and actual road geometry.
• Speed Assistant with adjustable audio-visual warning.
• Day & Night Mode for map display.
• Direct Access allows navigation to contacts saved in the iPhone’s address book.
• Branded POIs and POIs along the route
• 2D and 3D map view.
• Automatic switch between portrait and landscape format.
• Intelligent address entry.
• Real signpost display.