The awesome part about this juice pack is the case has a pass-through USB connection. This helps you to be able keep charging while synchronizing your iTunes. This time the charger will manages to add 6 hours of 3G talktime, up to 36 extra hours of audio playback, or up to 9 hours of video playback. Also, the device has LED power gage on the bottom and it works as speakers.

Press Release:

mophie reveals first look at next generation of juice pack
iPhone 4-compatible rechargeable external battery now available

Santa Ana, Calif. (7th September, 2010) – mophie™ today reveals the 7th generation of its juice pack line, delivering on-the-go power to the iPhone 4 via its light-weight and ultra-thin external rechargeable battery case. The new juice pack air is the first of several products planned for 2010 and joins the juice pack legacy line of award-winning designs. The juice pack virtually doubles the battery life of the iPhone and its soft touch hardware also provides protection from device bumps, bangs and drops.

“mophie’s passion is creating intelligent products that help Apple fans interact with their device in new ways,” says Ross Howe, Vice President of Business Development at mophie. “With the release of the next generation form factor, it is only natural that we provide its users the extended battery life and protection that Apple fans have come to expect from mophie.”

The juice pack air for iPhone 4 is now available for purchase on www.mophie.com for $79.95 (approx £52.00).

Key features and benefits include:
· juice pack legacy – With more than one million juice pack units sold to-date, mophie cases have been made for every iPhone and iPod Touch form factor since the devices’ debut and was the first-ever “Works with iPhone” battery case. The juice pack air for the iPhone 4 provides the very best of seven generations of product development and design.
· Battery extender and case in one – the juice pack air for iPhone 4 combines rechargeable external battery power concealed inside of a protective form-fitting case. It offers the full protection of a hard-shell case with an ultra-thin, light-weight, low-profile design.
· Twice the power – the juice pack air for iPhone 4 virtually doubles the power available to rock, talk, surf and send. A fully charged case gives users:
o Up to an additional 6 hours on 3G, up to 12 hours on 2G, of talk time
o Up to an additional 36 hours of audio playback
o Up to an additional 9 hours video playback
· Advanced battery technology – Highly condensed lithium polymer battery delivers an incredible amount of juice in a small form factor and features built in overcharge, short circuit and temperature protection.
· Efficient electronics – Embedded electronics results in no signal interference with the iPhone 4.
· Acoustic sound enhancement – The case design acts as a virtual speaker box, redirecting sound from the bottom of the iPhone 4 to the front, resulting in a richer, fuller sound quality.
· 4 light LED battery status indicator – An integrated LED status indicator tells users exactly how much “juice” is left and also displays how much time remains during the charging process.
· Quick speed – 500 milliamps fast charge technology, with an advanced battery for added safety, as well as 1500 mAh capacity.
· Soft-touch finish – Sleek design includes a new, soft-touch, rubberized finish and silver band that mirrors the aesthetic of the iPhone itself.
· Pass-through USB – Included USB cable enables you to simultaneously charge and sync your iPhone 4 to iTunes without having to remove it from the juice pack air.

The mophie juice pack air for iPhone 4 is now available in black/silver at www.mophie.com for $79.95 (approx £52.00). For additional information regarding the mophie juice pack suite of products, please visit http://www.mophie.com

About mophie
mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, first ever “Works With iPhone” portable battery case certified by Apple Inc. All mophie’s products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple Stores, Best Buy, AT&T stores and on www.mophie.com. Follow mophie on Twitter at http://twitter.com/mophielovesyou.

[via SlashGear]

By adding the sleek, clip-on mophie marketplace card reader, merchants can save time by securely swiping credit cards instead of entering numbers by hand. After swiping the card, data is immediately encrypted using Intuit’s industry-standard security methods. Customers authorize the payment by signing their name on the iPhone touch screen. The merchant can then send them an e-mail or text receipt. GoPayment processes the credit card within seconds and funds are deposited into the businesses’ bank account. An additional option lets businesses integrate GoPayment with QuickBooks Mac to easily and quickly match the right customer and invoice in QuickBooks.

GoPayment, including the Intuit merchant account, offers competitive pricing at $12.95 a month, a 1.7 to 3.7 percent discount rate and $0.30 to $0.34 per transaction fee. There are no long-term contracts, cancellation, gateway or set-up fees, and one account can enable up to 50 users.

[via engadget]

Juice Pack Air features an innovative “standby mode” that allows users to control when they want to take advantage of additional battery support versus simply using it as a protective case. The integrated 4 LED charge status indicates how much power is remaining in the external battery. Unique pass-through design allows users to simultaneously charge their Juice Pack Air and sync their iPhone 3G with iTunes via the included USB cable.

Additional battery time provided by Juice Pack Air:

* Standby Time: Up to 270 hours
* Talk Time: Up to 4.5 hours (3G) Up to 9 hours (2G)
* Internet Use: Up to 4.5 hours (3G) Up to 5.4 Hours (Wi-Fi)
* Audio Playback: Up to 20 hour
* Video Playback: Up to 6 hours

Juice Pack Air features an innovative “standby mode” that allows users to control when they want to take advantage of additional battery support versus simply using it as a protective case. The integrated 4 LED charge status indicates how much power is remaining in the external battery. Unique pass-through design allows users to simultaneously charge their Juice Pack Air and sync their iPhone 3G with iTunes via the included USB cable.

Additional battery time provided by Juice Pack Air:

* Standby Time: Up to 270 hours
* Talk Time: Up to 4.5 hours (3G) Up to 9 hours (2G)
* Internet Use: Up to 4.5 hours (3G) Up to 5.4 Hours (Wi-Fi)
* Audio Playback: Up to 20 hour
* Video Playback: Up to 6 hours

[via iphonebuzz]

Juice pack air features an innovative “standby mode” that allows users to control when they want to take advantage of additional battery support versus simply using it as a protective case. The integrated 4 LED charge status indicates how much juice is remaining in the external battery.

Additional Battery Time Provided by juice pack air

Standby Time: Up to 270 hours
Talk Time: Up to 4.5 hours (3G) Up to 9 hours (2G)
Internet Use: Up to 4.5 hours (3G) Up to 5.4 Hours (Wi-Fi)
Audio Playback: Up to 20 hours
Video Playback: Up to 6 hours

[via slashgear]

While slot in your iPhone 3G to the Battery Extender, you can plug in the USB cable directly so that you can simultaneously charge and sync your iPhone to iTunes without having to remove it from the juice pack 3G. There are also 4 Light LED Battery Status Indicator, telling you exactly how much juice is left and also displays how much time remains during the charging process

The mophie juice pack 3G is available now online and in stores at an MSRP of $99.95. For more information on the mophie juice pack 3G, please visit http://www.mophie.com/products/juice-pack-iphone-3g

The juice pack also integrates a 4 LED ‘charge status’ indicator letting you know how much juice is left, and connects to your computer via USB passthrough. The mophie juice pack 3G will be available online and in stores this September at an MSRP of $99.95.

via [iphonebuzz]

The Radura is also compatible with the mophie Ratchet belt clip swivel and the mophie Run armband, allowing users to enjoy their media on-the-go. “With Radura, we’ve achieved a really great balance of, simple, clear design and strong protection” says Ross Howe, Sales and Product Development Director for mStation/mophie. “Now, owners of all types of iPods and iPhones have a strong, sensible case that offers maximum protection, without sacrificing the unique aesthetics of Apple’s products”

The mophie Relo Radura is available now online and in stores at an MSRP of $20.

via [iPhoneBuzz]

check out iPhonebuzz initial impression here

http://www.iphonebuzz.com/mophie-juice-pack-for-iphone-initial-impressions-182240.php