First and foremost, the LG Vu Plus is designed to be the next best thing when it comes to AT&T’s offered MoviTV service, FLO TV. While the original Vu could do the same thing, it’ll be a lot better to watch your favorite shows on the 3-inch capacitive touchscreen on the Vu Plus this time around. The service is just $9.99 per month, and it comes packed with a 7-day free trial if you’ve never used the service before and want to give it a try.

It features access to AT&T’s 7.2Mbps HSDPA, has a 3MP camera on the back with autofocus and video capturing capabilities, and you’re able to use AT&T’s Video Share as well. It also has a MicroSD card slot, because 50MB of internal memory just isn’t enough. AT&T is launching the device on June 6th, and it will run you $149.99 after a new, two-year contract gets signed, and you send in that $50 mail-in rebate.

Press Release:

AT&T and LG Mobile Announce Latest AT&T Mobile TV Device

AT&T and LG Introduce the LG Vu Plus, One of 18 7.2 HSPA Capable Devices
DALLAS, May 24 /PRNewswire-FirstCall/ — AT&T* and LG Electronics Mobilecomm U.S.A., Inc. (LG Mobile Phones) today announced the LG Vu Plus™, the latest AT&T Mobile TV-capable device, will be available online at www.wireless.att.com and in AT&T stores nationwide June 6. Available exclusively for AT&T customers, the handset will be compatible with AT&T’s High Speed Packet Access (HSPA) 7.2 Mbps technology, which provides, when combined with expanded backhaul, a considerable speed boost to the nation’s fastest 3G network. AT&T is deploying these backhaul connections across the nation, a process that will continue through 2011.
With a large touch screen plus a 4-line QWERTY keyboard, enhanced user interface, and AT&T Social Net, the LG Vu Plus gives customers easy access to a world of entertainment and multimedia with just a tap of a finger.
Customers can enjoy watching full-length broadcast shows with AT&T Mobile TV. AT&T Mobile TV subscribers enjoy around-the-clock access to full-length live and time-shifted programming from FLO TV, including content from top entertainment brands. AT&T Mobile TV is available for $9.99 per month, and new subscribers receive the first seven days of their subscription for free. For more information, visit www.att.com/mobiletv.
“AT&T customers can stay connected to their social circle while on the go with this device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets. “LG Vu Plus creates easy access to everything, from social networking to TV shows, while backed by the nation’s fastest 3G network.”
In addition, the LG Vu Plus boasts:
AT&T Mobile Browser – combines full HTML browsing with unique customization features so customers can easily surf the global Internet; view location-aware local news and weather; and read the latest headlines from popular news, sports and entertainment sites.
AT&T Navigator –offers turn-by-turn voice and onscreen driving directions, automatic rerouting, real-time traffic monitoring and more. AT&T Navigator is available for $9.99 per month, and new subscribers receive their first 30 days of their subscription for free.
AT&T Social Net – provides easy access to all your social networking sites including Facebook, Twitter and MySpace in one easy-to-use interface.

“With a full QWERTY keyboard and front touchscreen, LG Vu Plus is the ultimate blend of functionality and modern design,” said Ehtisham Rabbani, vice president of Marketing and Innovation at LG Mobile Phones. “LG Vu Plus allows users to explore the freedom of mobile entertainment while making a strong style statement with its sleek exterior, compact size and user-friendly interface.”
The LG Vu Plus will be available at AT&T retail stores nationwide and online at www.wireless.att.com on June 6 for $149.99 (Pay $199.99 and after mail-in rebate receive $50 AT&T Promotion Card. Two year service agreement required).
For the complete array of AT&T offerings, visit www.att.com
(1) Coverage, including 3G coverage is not available in all areas.
(2) AT&T Promotion Card: Price before AT&T Promotion Card & with 2 year contract is $199.99. Allow 60 days for fulfillment. Card valid for 120 days wherever major credit cards accepted. May be used to pay wireless bill. Not redeemable for cash and cannot be used at ATMs or gas pumps. Some restrictions and other charges apply. See terms at store or at att.com/wirelessrebate. You must be customer for 30 consecutive days to receive Promotion Card. Offer expires June 20, 2010.
(3) Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details.
(4) Sales tax calculated based on price of unactivated equipment.
(5) Standard usage rates apply to text messaging and Internet browsing, depending on your plan.
(6) AT&T Mobile TV and AT&T Navigator – in addition to the monthly charge, standard data charges also apply
For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LG.com.
© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Its DRM solution will allow for a number of business models including subscriptions, rental, content metering, and sharing of content across multiple devices and platforms. By having the same DRM solution on all platforms, MobiTV, Inc.’s technology allows easy authentication with minimal involvement by the end user.

“It was imperative for us, as multi-screen distribution becomes core to our business, to create a solution that allows for consumption of content on multiple screens and platforms, whether someone is on a plane or sitting in front of their home television” said Cedric Fernandes, VP Technology, MobiTV, Inc. “This solution provides the ability to track and supply content rights for the end user as well as the device, creating new business models around the multi-channel screen viewing concept.”

With unlimited channel capacity and more than 50 channels available in the U.S. currently, MobiTV offers media programming from major brands such as ESPN, NBC, Disney ChannelSM, A&E Networks and Discovery Communications. MobiTV’s extensive programming line-up includes MSNBC, Animal Planet, Bravo, USA Network, Bloomberg Television, Access Hollywood, CNBC, CNET, Fox Business, Oxygen (Oh!), Pussycat Dolls, Sci Fi, The History Channel, The Weather Channel, TLC, ToonWorld TV Classics, V40 Top Hits, XM Radio and more. Available channel line-ups vary by carrier partner.

“The company continues to accelerate its growth trajectory, adding another million subscribers in the past 10 months,” said Charlie Nooney, chairman and CEO, MobiTV. “We are thrilled to be on the cusp of mass market acceptance for mobile entertainment in North America. We see a vibrant future for user-driven programming, interactivity and connected media experiences, all of which we continue to create and innovate to deliver a superior value to network operators, content owners, advertisers and viewing consumers.”