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	<title>SlashPhone &#187; mobile search</title>
	<atom:link href="http://www.slashphone.com/tags/mobile-search/feed" rel="self" type="application/rss+xml" />
	<link>http://www.slashphone.com</link>
	<description>Worldwide mobile phone news, reviews and wireless innovations</description>
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		<title>Google Mobile Search Now Supports Image Search on Android and iPhone</title>
		<link>http://www.slashphone.com/google-mobile-search-now-supports-image-search-on-android-and-iphone-115007</link>
		<comments>http://www.slashphone.com/google-mobile-search-now-supports-image-search-on-android-and-iphone-115007#comments</comments>
		<pubDate>Thu, 12 Mar 2009 02:21:19 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Google Mobile]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=5007</guid>
		<description><![CDATA[Google mobile team has just announced its new Image Search for for Android, iPhone, and iPod touch in the US, the UK, and Japan. Users in these three countries can search for images base on keywords, up to 20 images will be displayed on a single page. You can then either view a larger thumbnail, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://www.slashphone.com/media/data/766/image-search-2.jpg" alt="" width="218" height="320" />Google mobile team has just <a href="http://googlemobile.blogspot.com/2009/03/new-image-search-results-for-android.html" target="_blank">announced</a> its new Image Search for for Android, iPhone, and iPod touch in the US, the UK, and Japan. Users in these three countries can search for images base on keywords, up to 20 images will be displayed on a single page. You can then either view a larger thumbnail, open the website link or view the image in its original size. There are also filtering options available to filter the image search results.</p>
<p>To try it yourself, go to google.com on your Android-powered device , iPhone, or iPod touch, and click on &#8220;Images&#8221; before doing your search.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Verizon Wireless Selects Microsoft For Mobile Search And Advertising</title>
		<link>http://www.slashphone.com/verizon-wireless-selects-microsoft-for-mobile-search-and-advertising-084036</link>
		<comments>http://www.slashphone.com/verizon-wireless-selects-microsoft-for-mobile-search-and-advertising-084036#comments</comments>
		<pubDate>Thu, 08 Jan 2009 08:29:22 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[Verizon Wireless]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=4036</guid>
		<description><![CDATA[Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones.


With Live Search [...]]]></description>
			<content:encoded><![CDATA[<p>Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/verizon-wireless-logo.jpg" alt="" /></p>
<p style="text-align: center;"><span id="more-4036"></span></p>
<p>With Live Search integrated capabilities, Verizon Wireless customers will have easy access to context-relevant search results. Depending on which device they use, customers will be able to use voice commands and typed queries and even select to use location-aware searches to receive highly relevant search results, including maps, directions, traffic information, information on local businesses, movie theatres and show times, gas prices and weather. In addition, customers will also get search results that include news and entertainment content such as downloadable full-track songs, videos and games. Verizon Wireless customers will be able to access Microsoft Live Search from a device&#8217;s home screen, by downloading an application or through Verizon Wireless&#8217; Mobile Web service.</p>
<p>[via <a href="http://www.phonemag.com/verizon-picks-microsoft-in-mobile-search-deal-016178.php" target="_blank">phonemag</a>]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.slashphone.com/verizon-wireless-selects-microsoft-for-mobile-search-and-advertising-084036/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rednano launches mobile location-based directory search for Singapore Mobile Users</title>
		<link>http://www.slashphone.com/rednano-launches-mobile-location-based-directory-search-for-singapore-mobile-users-053594</link>
		<comments>http://www.slashphone.com/rednano-launches-mobile-location-based-directory-search-for-singapore-mobile-users-053594#comments</comments>
		<pubDate>Sat, 06 Dec 2008 04:49:52 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[rednano mobile]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=3594</guid>
		<description><![CDATA[Acision and Seeker Wireless have partnered with SPH Search, a subsidiary of Singapore Press Holdings (SPH), to launch the nation&#8217;s first cross-telco mobile search marketing solution called Rednano Locate. Enabled by Acision&#8217;s expertise in mobile marketing and Seeker Wireless&#8217; location-based solution called SeekerLocate, Rednano Locate is a mobile application that allows consumers to do a keyword [...]]]></description>
			<content:encoded><![CDATA[<p>Acision and Seeker Wireless have partnered with SPH Search, a subsidiary of Singapore Press Holdings (SPH), to launch the nation&#8217;s first cross-telco mobile search marketing solution called Rednano Locate. Enabled by Acision&#8217;s expertise in mobile marketing and Seeker Wireless&#8217; location-based solution called SeekerLocate, Rednano Locate is a mobile application that allows consumers to do a keyword search on more than 100,000 vendors through SPH Search&#8217;s directory of business listings. The search results produced will have location specific information on the establishment, including an option to view a map for directions to the selected listing. The service aims to bring location-based search to mass-market handsets.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/rednano-mobile-sg.jpg" border="0" alt="rednano-mobile-sg" width="575" height="175" /></p>
<p style="text-align: center;"><span id="more-3594"></span></p>
<p>Paul Jansen, CEO of SPH Search, said: &#8220;With Rednano Locate, users can have localised search results literally at their fingertips anytime, anywhere. Beyond just getting Directory information, users can do more: they can view a location map of the subject they are looking for, or directly dial the contact number given. We want the use of Rednano Locate to become an integral part of the daily lifestyle for Singaporeans, helping them make convenient choices whether for work or play.&#8221;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Searchme Releases Visual Search Engine for Mobile Devices</title>
		<link>http://www.slashphone.com/searchme-releases-visual-search-engine-for-mobile-devices-191944</link>
		<comments>http://www.slashphone.com/searchme-releases-visual-search-engine-for-mobile-devices-191944#comments</comments>
		<pubDate>Fri, 19 Sep 2008 06:58:40 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[searchme]]></category>
		<category><![CDATA[searchme mobile]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=1944</guid>
		<description><![CDATA[Is it better to receive search result in thumbnail instead of text based? Searchme has announced the availability of its visual search engine for mobile devices. Searchme&#8217;s engine delivers results as a browsable list of &#8220;pages&#8221; &#8211; pictures of actual web pages that users can check out before visiting them. All mobile users can now [...]]]></description>
			<content:encoded><![CDATA[<p>Is it better to receive search result in thumbnail instead of text based? Searchme has announced the availability of its visual search engine for mobile devices. Searchme&#8217;s engine delivers results as a browsable list of &#8220;pages&#8221; &#8211; pictures of actual web pages that users can check out before visiting them. All mobile users can now access the engine at m.searchme.com.</p>
<p style="text-align: center;"><a href="http://www.slashphone.com/media/showphoto.php?photo=46477"><img src="http://www.slashphone.com/media/data/766/searchme-mobile.gif" border="0" alt="searchme-mobile" width="294" height="732" /></a></p>
<p style="text-align: center;"><span id="more-1944"></span></p>
<p>&#8220;Searchme&#8217;s visual search is now available to billions of mobile users, offering a new and better way to search the Web,&#8221; said Randy Adams, Searchme Founder and CEO. &#8220;Searchme&#8217;s interface makes it easy to find what you are looking because we show you pictures of the web sites without the delay of loading them in your browser. On mobile devices this is a real time saver and simply a better way to search the web.&#8221;</p>
<p>All mobile users can now go to m.searchme.com and simply enter a short query. The search engine will then display titles and pictures of web pages which match the query along with a list of categories that can be selected for further refinement. To go to a site, you simply select its picture.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>M:Metrics Reports Mobile Search Grew 68 Percent in the U.S. and 38 Percent in Western Europe</title>
		<link>http://www.slashphone.com/mmetrics-reports-mobile-search-grew-68-percent-in-the-us-and-38-percent-in-western-europe-151830</link>
		<comments>http://www.slashphone.com/mmetrics-reports-mobile-search-grew-68-percent-in-the-us-and-38-percent-in-western-europe-151830#comments</comments>
		<pubDate>Tue, 16 Sep 2008 04:13:01 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=1830</guid>
		<description><![CDATA[comScore M:Metrics reports that in June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively. The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at [...]]]></description>
			<content:encoded><![CDATA[<p>comScore M:Metrics reports that in June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively. The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at 9.2 percent.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/comscore-mobile-search-stats-2008.gif" border="0" alt="comscore-mobile-search-stats-2008" width="538" height="418" /></p>
<p style="text-align: center;"><span id="more-1830"></span></p>
<p>&#8220;It is interesting to note that as we see the number of mobile search users increase, the frequency of activity is also growing,&#8221; observed Alistair Hill, analyst, comScore. &#8220;The number of people accessing mobile search at least once a week grew 50 percent in Europe, with France and Spain leading at a rate of 69 and 63 percent, respectively. Meanwhile, the number of U.S. users accessing mobile search has more than doubled as a result of expanded 3G penetration and smartphone adoption, as well as the proliferation of flat-rate data plans. We have also seen a substantial improvement to the mobile search offerings in the U.S. market.&#8221;</p>
<p>Google is the preferred brand for browser-based searches with a 60 percent share of mobile searchers (&#8221;mobile searcher penetration&#8221;) in all countries measured by comScore M:Metrics. Yahoo! ranks second in Germany, Italy, UK and the U.S. In the U.S., Yahoo&#8217;s mobile searcher penetration is 34.6 percent, more than double its share in most other countries.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AT&amp;T Launches Yahoo! oneSearch as the Default Mobile Search Engine on AT&amp;T MEdia Net</title>
		<link>http://www.slashphone.com/att-launches-yahoo-onesearch-as-the-default-mobile-search-engine-on-att-media-net-081586</link>
		<comments>http://www.slashphone.com/att-launches-yahoo-onesearch-as-the-default-mobile-search-engine-on-att-media-net-081586#comments</comments>
		<pubDate>Mon, 08 Sep 2008 09:23:22 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[onesearch]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=1586</guid>
		<description><![CDATA[AT&#38;T and Yahoo! announced that beginning today Yahoo! oneSearch will powers mobile Internet searches made through AT&#38;T&#8217;s on-deck MEdia Net portal.


Yahoo! oneSearch will provide customers who search AT&#38;T MEdia Net with access to news, financial information, weather conditions, Flickr photos and Web images, as well as Web and mobile web sites. Yahoo! oneSearch will also display [...]]]></description>
			<content:encoded><![CDATA[<p>AT&amp;T and Yahoo! announced that beginning today Yahoo! oneSearch will powers mobile Internet searches made through AT&amp;T&#8217;s on-deck MEdia Net portal.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/onesearch_2_1.jpg" border="0" alt="onesearch_2_1" width="251" height="317" /></p>
<p style="text-align: center;"><span id="more-1586"></span></p>
<p>Yahoo! oneSearch will provide customers who search AT&amp;T MEdia Net with access to news, financial information, weather conditions, Flickr photos and Web images, as well as Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&amp;T MEdia Mall within search results, eliminating the need for customers to search within a separate window for downloadable content. AT&amp;T&#8217;s YELLOWPAGES.COM will provide local search information to customers as part of the agreement.</p>
<p>Also beginning today, Yahoo! will provide mobile-sponsored search advertising within mobile search results conducted through the AT&amp;T MEdia Net portal.</p>
<p>&#8220;With Yahoo! oneSearch, we created an award-winning mobile-first search experience capable of delivering relevant answers to mobile users on-the-go. With over 60 partnerships with leading mobile operators around the globe, we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day,&#8221; said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo! Inc. &#8220;Together, AT&amp;T and Yahoo! are meeting consumer demand for compelling mobile services, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers.&#8221;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thrrum MMS Search Brings Mobile Visual Search to T-Mobile and Verizon Wireless Phones</title>
		<link>http://www.slashphone.com/thrrum-mms-search-brings-mobile-visual-search-to-t-mobile-and-verizon-wireless-phones-16913</link>
		<comments>http://www.slashphone.com/thrrum-mms-search-brings-mobile-visual-search-to-t-mobile-and-verizon-wireless-phones-16913#comments</comments>
		<pubDate>Wed, 16 Jul 2008 13:57:05 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Thrrum]]></category>
		<category><![CDATA[Verizon Wireless]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=913</guid>
		<description><![CDATA[23half announced the availability of Thrrum MMS Search to T-Mobile and Verizon wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the MMS service integrated into their phones. Users can capture a picture of any text with their auto-focus or macro mode equipped camera [...]]]></description>
			<content:encoded><![CDATA[<p>23half announced the availability of Thrrum MMS Search to T-Mobile and Verizon wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the MMS service integrated into their phones. Users can capture a picture of any text with their auto-focus or macro mode equipped camera phone and send the picture as a MMS to m@thrrum.com. Relevant search results are then sent to the users&#8217; phones.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/thrrum.jpg" alt="" /></p>
<p style="text-align: center;"><span id="more-913"></span></p>
<p>&#8220;The Thrrum MMS Search service was introduced earlier this year for AT&amp;T and Sprint wireless subscribers,&#8221; said K. Gopalakrishnan, CEO of 23half. &#8220;Now, T-Mobile and Verizon wireless subscribers also can point their camera phone at a book, a product label or any printed material, take a picture and send a picture message to get relevant information right on their phone. With Thrrum, any text that you see around you becomes a hyperlink that can be &#8216;clicked&#8217; upon with your camera phone.&#8221;</p>
<p>The Thrrum MMS Search service is presently in beta and is available free of charge to T-Mobile and Verizon wireless subscribers in the United States.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Thrrum MMS Searchbrings Mobile visual search to Sprint camera phones</title>
		<link>http://www.slashphone.com/thrrum-mms-searchbrings-mobile-visual-search-to-sprint-camera-phones-18711</link>
		<comments>http://www.slashphone.com/thrrum-mms-searchbrings-mobile-visual-search-to-sprint-camera-phones-18711#comments</comments>
		<pubDate>Thu, 19 Jun 2008 03:53:28 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[Thrrum]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=711</guid>
		<description><![CDATA[23half announced the availability of Thrrum MMS Search to Sprint wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Picture Messaging service integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as [...]]]></description>
			<content:encoded><![CDATA[<p>23half announced the availability of Thrrum MMS Search to Sprint wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Picture Messaging service integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as a picture message to m@thrrum.com. Relevant search results are then sent to the users&#8217; phones.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/thrrum.jpg" border="0" alt="thrrum" width="414" height="224" /></p>
<p style="text-align: center;"><span id="more-711"></span></p>
<p>The Thrrum MMS Search service is presently in beta and is available free of charge to Sprint wireless subscribers in the United States.</p>
<p>Thrrum MMS Search brings together visual recognition technologies and information search in the context of camera phones. Based on technology first demonstrated by 23half in 2005 in the &#8220;nThrum&#8221; technology demonstrator, Thrrum MMS Search presents a unique approach to hyperlinking the physical world with related information.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google Updated Mobile Search Home Page for Faster Access</title>
		<link>http://www.slashphone.com/google-updated-mobile-search-home-page-for-faster-access-15689</link>
		<comments>http://www.slashphone.com/google-updated-mobile-search-home-page-for-faster-access-15689#comments</comments>
		<pubDate>Mon, 16 Jun 2008 04:10:16 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Mobile]]></category>
		<category><![CDATA[iGoogle]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=689</guid>
		<description><![CDATA[Google team have announced an improvement on their mobile homepage, which allows you to load the mobile web page faster.


How do we do this? When you navigate to google.com in your browser, we cache the homepage on your phone. If you bookmark this homepage, then returning to Google using the bookmark is almost instantaneous. Whether [...]]]></description>
			<content:encoded><![CDATA[<p>Google team have announced an improvement on their mobile homepage, which allows you to load the mobile web page faster.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/google-search-home.gif" border="0" alt="google-search-home" width="282" height="308" /></p>
<p style="text-align: center;"><span id="more-689"></span></p>
<blockquote><p>How do we do this? When you navigate to google.com in your browser, we cache the homepage on your phone. If you bookmark this homepage, then returning to Google using the bookmark is almost instantaneous. Whether you come to Google by browser or through our new search plug-in, starting your search is now quicker and simpler than ever before.</p></blockquote>
<p>Together with the faster loading time, the team has also linked the iGoogle gadgets from the mobile home page. Check out the demonstration video below.</p>
<p style="text-align: center;"><p><a href="http://www.slashphone.com/google-updated-mobile-search-home-page-for-faster-access-15689"><em>Click here to view the embedded video.</em></a></p></p>
<p style="text-align: left;"><a href="http://googlemobile.blogspot.com/2008/06/mobile-search-access-gets-faster.html" target="_blank">Source</a> [Google Mobile]</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Thrrum MMS Search Brings Mobile Visual Search to Camera Phones Via MMS</title>
		<link>http://www.slashphone.com/thrrum-mms-search-brings-mobile-visual-search-to-camera-phones-via-mms-14473</link>
		<comments>http://www.slashphone.com/thrrum-mms-search-brings-mobile-visual-search-to-camera-phones-via-mms-14473#comments</comments>
		<pubDate>Thu, 15 May 2008 01:21:48 +0000</pubDate>
		<dc:creator>Kim Poh Liaw</dc:creator>
				<category><![CDATA[archive]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[Thrrum]]></category>

		<guid isPermaLink="false">http://www.slashphone.com/?p=473</guid>
		<description><![CDATA[23half announced the launch of Thrrum MMS Search. The service enables camera phone users to find and browse information related to their physical environment using the Multimedia Messaging Service (MMS) integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as an MMS to m@thrrum.com. Relevant [...]]]></description>
			<content:encoded><![CDATA[<p>23half announced the launch of Thrrum MMS Search. The service enables camera phone users to find and browse information related to their physical environment using the Multimedia Messaging Service (MMS) integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as an MMS to m@thrrum.com. Relevant search results are then sent to the users&#8217; phones. The Thrrum MMS Search service is presently in beta and is available free of charge to AT&amp;T wireless subscribers in the United States.</p>
<p style="text-align: center;"><img src="http://www.slashphone.com/media/data/766/thrrum.jpg" border="0" alt="thrrum" width="414" height="224" /></p>
<p style="text-align: center;"><span id="more-473"></span></p>
<p>&#8220;Thrrum introduced the exciting visual click-to-search experience last year,&#8221; said K. Gopalakrishnan, CEO of 23half. &#8220;Now, Thrrum MMS Search extends the experience to additional devices without requiring any software to be downloaded. Users of camera phones can point their camera phone at a book, a product label or any printed material, take a picture and send an MMS to get relevant information right on their phone. With Thrrum, any text that you see around you becomes a hyperlink that can be &#8216;clicked&#8217; upon with your camera phone.&#8221;</p>
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