O2 has becomes the first network provider to offer large-scale location-based mobile marketing in the UK, enabling brands to deliver relevant SMS and MMS to consumers in a more targeted way. Starbucks and L’Oréal are the first brands on board for the six-month trial, which relies on consumers opting into the service to receive relevant [...]
Mobile advertisng has gained new momentum now. The UK consumers indicate that they’re welcoming advertising sent into their handhelds as long as they got approriate rewards or incentives.
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