Tag Archive | "mobile coupon"

Research: Mobile Users will Love Mobile Coupons

Posted on 23 April 2008 by Kim Poh Liaw

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase' capability for mobile marketing and advertising ... continued »

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