U.S. retailer J. C. Penney and Cellfire are now offering mobile coupons so that you can download the coupons to your mobile phones and use at JCPenney stores directly. New imaging scanners capable of reading these "2D" barcode coupons have been deployed at point-of-sale registers in 16 JCPenney stores in the Houston metro area. continued »

Mobile Coupons are expected to be one of the biggest winners of the current global recession. Juniper Research forecasts that the redemption value of mobile coupons will increase by over 30% by 2010. Juniper Research found that the twin effects of shoppers needing to make economies in their spending and merchants ever keen to make sales will combine to have ... continued »

Cellfire announced that Caribou Coffee will now accept Cellfire mobile coupons in all its 443 retail locations in the U.S. Consumers can now get $1 off any large drink or a free drink with purchase of a pound of coffee by using the Cellfire service. continued »

While most consumers' initial reactions to marketing and advertising messages on their mobile phone can often be negative, a recent survey from ABI Research finds that their level of responsiveness can often be improved through incentives. In fact, approximately 37% of those who have received text message-based advertising have indicated they are more likely to respond to advertising in a ... continued »

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase' capability for mobile marketing and advertising ... continued »