SMS advertising is becoming more popular now, particularly among European culinary and fashion fans. comScore reports that European users preferred receiving SMS advertisements for consumer goods such as food, fashion, restaurants, travel and financial services.
Nokia today announced that several U.S. publishers have joined the Nokia Media Network, an advertising network that provides brands reach to millions of mobile consumers through advertising on blue-chip mobile publishers, operator partners and Nokia services.
Nokia announced a new offering that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network.
Microsoft and CNBC today announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising [...]
