AdMob announces the launch of its new Interactive Video Ad Unit for iPhone, enabling consumers to browse Web sites, view additional videos, and more while the video is playing. The first ads will start running this week in select applications across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009. continued »

Are you a Apple iPhone or Android mobile application developer? Google has added its Adsense service for mobile applications. The AdSense for Mobile Applications is now in beta and available to those mobile applications with at least 100k page views per day. continued »

Microsoft announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt’s new, fully functional mobile Web site using their mobile phone. continued »

Mobile Coupons are expected to be one of the biggest winners of the current global recession. Juniper Research forecasts that the redemption value of mobile coupons will increase by over 30% by 2010. Juniper Research found that the twin effects of shoppers needing to make economies in their spending and merchants ever keen to make sales will combine to have ... continued »

Dockers San Francisco announced its interactive "shakable" mobile advertisement within iPhone applications. The Dockers "shakable" ad, available in a number of popular iPhone applications, integrates the functionality of the iPhone by taking advantage of the accelerometer technology. The motion-sensitive and sound-enabled mobile advertisement will be embedded directly in select game applications. The beauty of this new advertising is its ability ... continued »

Nokia today announces a public trial at Kamppi Shopping Center in Helsinki Finland. In partnership with Kamppi Center Investments Oy (EFM Suomi Oy) Nokia will be testing consumer response to an indoor mapping and information service which also offers local retail promotions and vouchers via a mobile device. continued »

The mobile internet site Nokia.mobi has extended its offering with the launch of Here and Now, a new section that provides the latest world news, music, celebrity buzz, as well as information on Nokia services and products. The mobile site is a bookmark by default in every new Nokia device, making it easy to gain mobile users from every part ... continued »

Today Greystripe announced that they will now start offering advertisers the ability to target the iPhone audience for the first time through rich media ads including Flash IAB medium rectangles and game-in-game (or "tailgate") ads. The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies, digital media buyers and brands by supporting online ... continued »

SMS advertising is becoming more popular now, particularly among European culinary and fashion fans. comScore reports that European users preferred receiving SMS advertisements for consumer goods such as food, fashion, restaurants, travel and financial services. continued »

Nokia today announced that several U.S. publishers have joined the Nokia Media Network, an advertising network that provides brands reach to millions of mobile consumers through advertising on blue-chip mobile publishers, operator partners and Nokia services. continued »