Tag Archive | "Mobile advertising"

Google Unveils Adsense for Mobile Application

Posted on 26 June 2009 by Kim Poh Liaw

Are you a Apple iPhone or Android mobile application developer? Google has added its Adsense service for mobile applications. The AdSense for Mobile Applications is now in beta and available to those mobile applications with at least 100k page views per day. continued »

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Hotels & Resorts to Drive Awareness for Hyatt’s Mobile Web Site

Posted on 23 June 2009 by Kim Poh Liaw

Microsoft announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt’s new, fully functional mobile Web site using their mobile phone. continued »

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Money Saving Coupons Issued Via Mobile Phones to Increase by 30% During the Next Two Years says Juniper Research

Posted on 17 March 2009 by Kim Poh Liaw

Mobile Coupons are expected to be one of the biggest winners of the current global recession. Juniper Research forecasts that the redemption value of mobile coupons will increase by over 30% by 2010. Juniper Research found that the twin effects of shoppers needing to make economies in their spending and merchants ever keen to make sales will combine to have ... continued »

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Dockers Brand Launches Shakable iPhone Advertisement

Posted on 16 March 2009 by Kim Poh Liaw

Dockers San Francisco announced its interactive "shakable" mobile advertisement within iPhone applications. The Dockers "shakable" ad, available in a number of popular iPhone applications, integrates the functionality of the iPhone by taking advantage of the accelerometer technology. The motion-sensitive and sound-enabled mobile advertisement will be embedded directly in select game applications. The beauty of this new advertising is its ability ... continued »

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Indoor services and mobile advertising trial started in Kamppi Shopping Center in Helsinki

Posted on 09 March 2009 by Kim Poh Liaw

Nokia today announces a public trial at Kamppi Shopping Center in Helsinki Finland. In partnership with Kamppi Center Investments Oy (EFM Suomi Oy) Nokia will be testing consumer response to an indoor mapping and information service which also offers local retail promotions and vouchers via a mobile device. continued »

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Nokia.mobi enriches the mobile internet with Here & Now

Posted on 07 January 2009 by Kim Poh Liaw

The mobile internet site Nokia.mobi has extended its offering with the launch of Here and Now, a new section that provides the latest world news, music, celebrity buzz, as well as information on Nokia services and products. The mobile site is a bookmark by default in every new Nokia device, making it easy to gain mobile users from every part ... continued »

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Greystripe to Enable Flash Advertising on iPhone

Posted on 05 December 2008 by Kim Poh Liaw

Today Greystripe announced that they will now start offering advertisers the ability to target the iPhone audience for the first time through rich media ads including Flash IAB medium rectangles and game-in-game (or "tailgate") ads. The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies, digital media buyers and brands by supporting online ... continued »

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SMS based adverts for culinary, fashion increase

Posted on 01 November 2008 by Budi Putra

SMS advertising is becoming more popular now, particularly among European culinary and fashion fans. comScore reports that European users preferred receiving SMS advertisements for consumer goods such as food, fashion, restaurants, travel and financial services. continued »

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More U.S. publishers join Nokia Media Network

Posted on 16 October 2008 by Kim Poh Liaw

Nokia today announced that several U.S. publishers have joined the Nokia Media Network, an advertising network that provides brands reach to millions of mobile consumers through advertising on blue-chip mobile publishers, operator partners and Nokia services. continued »

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Nokia Launches Metro Targeting with Nokia Media Network in US

Posted on 05 October 2008 by Kim Poh Liaw

Nokia announced a new offering that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. continued »

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