Pinch Media and JumpTap announced a partnership that combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with JumpTap’s mobile ad network. Developers can insert advertisements into their applications to earn revenue. The analytics module from Pinch Media provides a comprehensive view into the number of unique users, length of time the application [...]
Targeting at 16-24 year olds mobile phone users, Blyk will expand into Germany, Spain and Belgium in 2009, following its announcement to enter the Dutch market earlier this year. Blyk is an invitation-only mobile virtual network operator (MVNO) that links young people with brands they like and gives them free texts and minutes every month.
Nokia today announced the launch of the Nokia Advertising Alliance, which aims to simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement.
Velti announced today that it has partnered with Vantrix, a mobile content delivery company, to support a universal video advertising platform. Armed with the Vantrix Media Broadcaster device detection and video optimisation technology, Velti can stream or provide on demand ad-supported video content on mobile internet sites to a vast array of mobile devices.
Microsoft today announced the availability of display advertising across Windows Live for mobile services. Advertisers can now extend their campaigns to social media through Windows Live for mobile in France, Spain, the U.K. and the U.S. by creating banner ads that will be visible across Windows Live Messenger and Windows Live Hotmail.
Google has announced a new format of mobile image ads in its blog yesterday. By placing image ads on mobile websites, users will be brought to the advertiser mobile webpage when they click on the image ads.
