AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we’ve created a site where developers can learn more about the AdSense for Mobile Applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.

Under an agreement Microsoft and Verizon Wireless announced in January 2009, the Microsoft® Mobile Advertising team manages mobile search and display advertising across Verizon Wireless’ Mobile Web service. Verizon Wireless customers will now have a faster way to find Hyatt hotels, book rooms, view and change reservations, check in or out, receive special promotions, and access general information on the go when using Verizon Wireless’ Mobile Web service.

“Dockers® San Francisco is the first brand to fully utilize the iPhone’s technology to deliver an interactive message within applications, which is still a relatively new channel for advertising,” said Sherri Phillips, vice-president of marketing, Dockers® San Francisco. “The Dockers® brand will continue to seek out new interactive technologies and cost-effective ways to reach and engage our loyal consumers.”

The ad, titled “Shakedown 2 Get Down,” features Dufon, a.k.a. Orb/Orbit/Orbitron, a freestyle dance expressionist from a Seattle group “Circle of Fire,” dancing around the screen wearing Dockers® Vintage Workwear Khakis. In between levels of gameplay in the select application, users are prompted to “shake” the iPhone setting off Dufon’s unbelievable dance moves. Consumers will receive a full sight and sound dance experience. The creative concept and filming where handled by interactive creative firm Razorfish, in Seattle.

The ad will launch in early March and will run for four weeks within free iPhone applications, such as: iBasketball, iGolf, iBowl and iTV.

[via engadgetmobile]

“Greystripe’s rich media ads performed extremely well for us,” said Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. “Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic.”

“Greystripe is looking to address the lack of advertising standardization in mobile by committing to IAB online formats,” said Michael Chang, CEO and Co-founder of Greystripe. “We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results.” 

[via slashgear]

These additions join other flagship Nokia Media Network publishers such as Reuters, CNET, Agence-France Press, Unidad Editorial, Hearst and AccuWeather; operators like Sprint and Airtel; and Nokia services like Nokia.mobi. The additions include the following publishers, who will further strengthen the Nokia Media Network’s reach in the United States:

• Fox News 
• A&E Network
• Bio Channel
• HISTORY
• The Hollywood Reporter

“The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device,” said Tom Henriksson, head of Nokia Interactive Advertising. “This is particularly compelling for
advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies.”

Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning, including:

• Atlanta, GA
• Boston, MA
• Chicago, IL
• Dallas-Ft. Worth, TX
• Los Angeles, CA
• Minneapolis-St. Paul, MN
• New York, NY
• San Francisco-Oakland-San Jose, CA
• Seattle-Tacoma, WA
• Washington, DC

“With real-time quotes and breaking news alerts, CNBC has one of the fastest-growing business and financial mobile WAP sites with over 10 million page views in the last 30 days,” said Elisabeth Sami, senior vice president for business development of CNBC. “We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization.”

Microsoft Mobile advertising is available in 11 markets across the globe: Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the United Kingdom and the United States. Beginning today CNBC mobile consumers will see mobile display ad placements provided by Microsoft’s advanced mobile ad serving technologies on http://www.m.CNBC.com.

ROK Promoter enables advertisers to build, deploy and monitor Bluetooth proximity-marketing mobile video campaigns themselves, via an easy-to-use web interface, without the need for third-party agency involvement.

‘The power of opt-in, one-to-one marketing, through mobile phones and, in particular, being able to reach customers at that crucial point where buying decisions are being made, is becoming ever-more important and valuable to advertisers’ said Laurence Alexander, Group CEO of ROK ’so we set out to make the process of creating, delivering and monitoring such campaigns as easy as possible for advertisers.’

‘Until now, Bluetooth marketing has been something of a black art with a number of specialist companies providing a range of services for advertisers’ added Alexander ‘whereas now, with ROK Promoter, we put the advertiser in control.’

ROK Promoter converts video and images to the appropriate size to fit different cell phone models and screen sizes. It manages multiple Bluetooth transmitters in multiple locations while providing live audience-impact statistics and summary charts to monitor results. ROK Promoter is available to license on a weekly, monthly or long-term basis.

New research commissioned by Velti revealed that 79% of UK consumers believe the growth of mobile advertising is inevitable. The survey, which polled more than 1,600 UK mobile phone users, showed that the majority of Britons are starting to accept that mobile marketing and advertising “if it was on an opt-in basis and in exchange for incentives or rewards, ranging from cash, free minutes or relevant special offers from brands”.

Source

Through this new deployment, Swisscom will be able to launch multi-format, highly targeted on-deck advertising campaigns using the advanced management and administrative dashboards that are built into the adInMotion platform. Campaigns will integrate with a wide variety of content and ensure that advertisers deliver a consistent and engaging message.