Are you a Apple iPhone or Android mobile application developer? Google has added its Adsense service for mobile applications. The AdSense for Mobile Applications is now in beta and available to those mobile applications with at least 100k page views per day.
Hotels & Resorts to Drive Awareness for Hyatt’s Mobile Web Site
by Kim Poh Liaw on 23. Jun, 2009 in archive
Microsoft announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt’s new, fully functional mobile Web site [...]
Dockers Brand Launches Shakable iPhone Advertisement
by Kim Poh Liaw on 16. Mar, 2009 in archive
Dockers San Francisco announced its interactive “shakable” mobile advertisement within iPhone applications. The Dockers “shakable” ad, available in a number of popular iPhone applications, integrates the functionality of the iPhone by taking advantage of the accelerometer technology. The motion-sensitive and sound-enabled mobile advertisement will be embedded directly in select game applications. The beauty of this [...]
Greystripe to Enable Flash Advertising on iPhone
by Kim Poh Liaw on 05. Dec, 2008 in archive
Today Greystripe announced that they will now start offering advertisers the ability to target the iPhone audience for the first time through rich media ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads. The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies, digital media buyers [...]
More U.S. publishers join Nokia Media Network
by Kim Poh Liaw on 16. Oct, 2008 in archive
Nokia Launches Metro Targeting with Nokia Media Network in US
by Kim Poh Liaw on 05. Oct, 2008 in archive
Microsoft and CNBC Team Up on Mobile Advertising
by Kim Poh Liaw on 22. Sep, 2008 in archive
Microsoft and CNBC today announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising [...]
ROK Geniem Launches DIY Bluetooth Marketing Service for Advertisers
by Kim Poh Liaw on 18. Sep, 2008 in archive
ROK Entertainment Group today announces the launch of ROK Promoter, a web-based application which allows advertisers to easily create and manage their own Bluetooth advertising campaigns, direct to consumers. ROK Promoter has been developed by Geniem, the Finland-based mobile applications development subsidiary of ROK.
Successful mobile advertising in the UK rests on rewards
by Budi Putra on 09. Sep, 2008 in archive
Ad Infuse and Swisscom Extend Mobile Advertising Partnership
by Kim Poh Liaw on 05. Aug, 2008 in archive
Ad Infuse today announced that Swisscom will deploy Ad Infuse’s adInMotion platform to integrate fully with its Vodafone live! portal. Ad Infuse’s solution will serve all on-deck banner ads on the Swisscom Vodafone live! portal, and will enable Swisscom to roll out an ad-funded person to person SMS messaging service that will offer free text [...]
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