“From the start we based the LG Pop on customer needs, leading us to create a compact and intuitive touchscreen phone that wasn’t weighed down by useless features,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “LG Pop offers most of the benefits of a smartphone without the steep learning curve. There’s still a huge market out there for phones that do everything right out of the box.”

The LG Pop has won plaudits for its innovative use of green technology. With the optional solar battery cover, every 10 minutes the phone spends in the sun generates over two minutes of talk time or 180 minutes of standby time. Thanks to the phone’s Eco-tree and Eco-calculator applications, users can even calculate exactly how much CO2 has been cut by using the solar battery cover.

In addition to its cheerful name, the LG Pop debuted with a new user interface that included quirky icons and a bright color scheme. Changeable rear covers (available in most regions) added to the phone’s list of customizable features. Where offered, covers are available in fluorescent shades of pink, green and orange, peanut-patterned black and silver, an XO pattern and glossy white.

“We gave the LG GD510 an optimized feature set which allowed us to concentrate on making the phone more compact and simpler to use,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our high-end phones like the Black Label Series New LG Chocolate (LG BL40) may be getting all the attention but there’s a gap in the market for affordable touchscreen phones that we want to fill. The LG GD510 delivers all the essentials in communication, multimedia and entertainment and comes in a compact form factor as well.”

Original Cover / Solar Panel Cover

Although the company did not mention, it looks like GD510 has an optional solar panel add-on, which will replace the battery cover with a solar panel for recharging your battery. The LG GD510 will be available beginning in mid-October in Europe, followed by other markets.