Sonim Technologies and Land Rover Unveil Exclusive Rugged Mobile Phones Partnership

Kim Poh Liaw — Thu, 04 Dec 2008 06:36:20 +0000

Sonim Technologies announced that it will embark on a partnership with Land Rover, which includes the launch of co-branded mobile phone products as well as an eco-friendly packaging. Two co-branded phones will enter the market by mid-2009 – the Land Rover S1 by Sonim and Land Rover S2 G4 by Sonim. This will be followed later in the year by the launch of a third Land Rover phone. Sonim and Land Rover will co-market the phones to top operators, mobile retailers and consumers in a staggering 40 countries.

“In less than two years, Sonim has set the bar for engineering best-in-class rugged mobile phones for people who work and play in extreme environments,” said Bob Plaschke, Sonim’s Chief Executive Officer. “We are delighted to be partnering with Land Rover on this range of rugged mobile phones.”

The Land Rover phones will be submersible, Bluetooth-compliant and certified to withstand salt, fog, humidity, transport and thermal shock and a 1.6-metre drop to concrete from any angle. To deliver further against Sonim and Land Rover’s distinctive marketplace proposition, the partners engaged iconic designer Scott Wilson, to develop the product lines.

[via slashgear]

SlashPhone » Land Rover S1

Sonim Technologies and Land Rover Unveil Exclusive Rugged Mobile Phones Partnership