Using GyPSii on their Android phone, the end-user can locate their friends and fellow GyPSii members, and also connect with their surroundings in new and innovative ways by accessing information on nearby places. In addition, they can use their phone to create their own location-specific places to share with other members of the GyPSii community.

“Android-based phones are already some of the hottest mobile devices on the market, and with our support for the platform, GyPSii is well-positioned to take advantage of consumers‟ appetite for these devices – now and into the future,” said Dan Harple, GypSii‟s CEO and Executive Chairman. “Launching on Android is an important continuation of our global distribution strategy, working with partners across multiple channels to drive large-scale consumer adoption and align GyPSii with the needs of the global social networking market.”

With the addition of Android support, GyPSii now runs on all eight leading mobile operating systems –Android and Java-based phones, Symbian S60 and S40, BlackBerry, the iPhone, Windows Mobile and MID notebooks– and is compatible with more than 350 devices worldwide.

[via androidcommunity]

GyPSii’s digital lifestyle application will be initially be bundled on Samsung’s Omnia (SGH-i900) and SGH-i780 as an embedded application. Samsung’s customers will be able to take full advantage of the location-based social networking digital lifestyle features of the GyPSii suite and create and share user generated content (UGC) with GyPSii’s global user community, and other interoperable social
networks such as Facebook. The agreement has provisions for revenue sharing between GyPSii and Samsung, utilizing the business models enabled by GyPSii.

GyPSii’s PlaceRank technology will also be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to users.

“Social networking and location-based services on the mobile phone are now mainstream, so we looked to emerging innovators in the industry to support and deliver these value-added services,” said WS Lee, Vice President of R&D, at Samsung Electronics Mobile Business.

GyPSii currently interoperates on Symbian, Windows Mobile, and BlackBerry devices, as well as the Apple iPhone, along with browser-based Internet connected devices. It can be accessed on the web at www.gypsii.com or a compatible phone’s mobile browser at www.gypsii.com/m.