The single click function works from the Payforit pages once the user has selected the item they wish to buy. Initially users will be required to go through the normal payment flow for their first purchase but once they are comfortable with Payforit, they will be given the opportunity to use the single click version of Payforit in the future.

As well as being Payforit leaders in the UK, Dialogue is also continuing to expand its mobile payments solution around the globe, in particular in Australasia, Africa and Europe.

Guiom Peersman, Dialogue’s MD, introduced the idea of integrating single click purchases into the Payforit framework to mobile operators earlier this year, and he believes it will further enhance the payment mechanism: “Single click purchases are widely available on the web, on sites such as Amazon and iTunes, so there is no reason why mobile internet services should be any different and I think it is something mobile users are also starting to demand. The single click option will not only improve the user’s experience of Payforit but it will also encourage repeat purchases and give users the power to tailor their buying preferences.

The single click function works from the Payforit pages once the user has selected the item they wish to buy. Initially users will be required to go through the normal payment flow for their first purchase but once they are comfortable with Payforit, they will be given the opportunity to use the single click version of Payforit in the future.

Dialogue is looking into opportunities to launch similar mobile billing initiatives around the globe, in particular in Australasia and Africa where a solution similar to Payforit has already sparked interest in the market.