The application can recognise the official CNN logo anywhere it is in print form which can include magazines, leaflets, brochures, billboards etc. or even when the image is captured from the television screen.

The CNN MyClick application is currently available in more than 13 countries in Asia Pacific: Hong Kong, Taiwan, Indonesia, Malaysia, Philippines, Singapore, Thailand, South Korea, India, Pakistan, Sri Lanka, Bangladesh and China. Compatible with a wide range of GPRS and 3G-WAP-enabled mobile devices and PDA smartphones, users can download the application to their mobile by clicking to http://cnnmyclick.com.

[via phonemag]

Once the application is loaded onto the mobile phone, the easy-to-use interface allows users to choose their access point to CNNmobile.com either by photo matching, pressing “CNN” corresponding to “266″ on the phone keypad or clicking to “CNN Mobile”.