“We’ve always made it easy for our customers to save money,” said Mike Boylson, executive vice president and chief marketing officer for JCPenney. “These mobile coupons are the ultimate in customer convenience, because there’s no need to clip or carry around a printed coupon, and they can be instantly scanned from a cell phone. It’s another way we’re innovating to enhance the customer’s shopping experience.”

JCPenney will promote this initiative – introduced during National Coupon Month – through Web and mobile advertising, and directly via e-mail and other messaging to members of JCPenney’s JCP Rewards program in the Houston market.

To receive JCPenney coupons, shoppers must be registered with Cellfire and live within the Houston metro area. Cellfire automatically delivers savings directly to consumers on their mobile phones, and provides frequently updated discounts specific to their geographic area.

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“An increasing number of consumers are using their mobile phone for more than talking and texting and we are looking to tap into that trend,” said Kathy Hollenhorst, Senior VP of Marketing of Caribou Coffee. “We’re leveraging the Cellfire mobile coupon service to drive store traffic, increase trial of our great coffee and convert new guests into loyal customers.”

Coffee lovers can take advantage of the exclusive deals at Caribou Coffee by subscribing to the Cellfire mobile coupon service at http://www.cellfire.com from their mobile Web browser or computer. They simply show the coupon offer code on their cell phone to the person at the register to receive the discount.