Entry into Belgium is part of Blyk’s next wave of European expansion that was announced last week.

Targeting at 16-24 year olds mobile phone users, Blyk has run over 900 campaigns in the UK for brands such as Coca Cola, STA Travel, Penguin, Buena Vista, L’Oreal and music artists The Kooks and Alphabeat.

It’s the very innovative mobile service and business model.

Seems this service will get more fans since it can guarantee that phone users will be not annoyed with “ads spam”. They just receive information about the brands they like.

For advertisers, Blyk is a new media channel and direct access to the young user market. The statistics convinced us: the service’s average response rate of 29 percent, an extremely high level for any media platform.

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To date, Blyk has run over 900 campaigns in the UK for brands such as Coca Cola, STA Travel, Penguin, Buena Vista, L’Oreal and music artists The Kooks and Alphabeat with an average response rate of 29 percent, an extremely high level for any media platform. For example, Penguin’s campaign to promote Nick Hornby’s new novel, saw 7 out of 10 members engage with the publisher in a dialogue.

Blyk will make further announcements related to activities in each of these countries in the near future. In addition to Blyk’s European expansion plans, the company will continue to strengthen its services in the UK through more members and brands. By the end of the year, Blyk’s aim is to boost the number of brands using Blyk to 200 by the end of 2008. In doing this, Blyk wants to deliver on their driving idea to unite young people and advertisers to free communication.