T-Mobile today announces that it is trialling Bluetooth as part of a campaign to encourage more people into its stores. Piloting the scheme at six stores across the country, passers by will be prompted to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals. continued »

ROK Entertainment Group today announces the launch of ROK Promoter, a web-based application which allows advertisers to easily create and manage their own Bluetooth advertising campaigns, direct to consumers. ROK Promoter has been developed by Geniem, the Finland-based mobile applications development subsidiary of ROK. continued »