“It’s a hard technical challenge, and that’s part of the reason Apple and Adobe are collaborating,” Narayen said today in a Bloomberg Television interview from the World Economic Forum in Davos, Switzerland. “The ball is in our court. The onus is on us to deliver.”

With the availability of Bloomberg on Windows Mobile phones, Bloomberg users will access economic data, pricing, the latest financial and world news, Bloomberg messaging, alerts, personalized market monitors, and other Bloomberg functions from virtually any phone running Windows Mobile 6.

“Access to market information and news is critical for Bloomberg users, who are the financial professionals with the most at stake,” said John Waanders of Bloomberg. “Bloomberg on Microsoft will further empower our global customer base to access Bloomberg functions via one of the world’s most recognizable mobile platforms.” 

Bloomberg has launched its service in Singapore via SingTel last month and is extending the service to other countries and territories in Southeast Asia and Greater China by the end of 2008, with further expansion plans for 2009.

This interactive service allows the subscribers to create a personalised portfolio to track the performance of their shares and stock exchange indices from the comprehensive suite of investment tools and services available. Subscribers will also have access to a currency conversion calculator using real-time exchange rates.

These unique features are in addition to Bloomberg’s up-to-the-minute, market moving financial and world news, as well as stock quotes from major stock exchanges (refer to Annex A for service features and subscription details). Bloomberg’s mobile service will be available from 22 May 2008.

Following the Singapore launch, Bloomberg plans to extend this service to other countries and territories in Southeast Asia and Greater China by the end of 2008, with further expansion plans for 2009.