Tag Archives: Amobee Media Systems

Orange Switzerland Announces in-SMS Advertising Trial

by on 08. Aug, 2008 in archive

Orange has completed a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets. Customers who signed up (opt in) to the trial were offered a discount on their invoice in return for insertion of advertising in the SMS they received. Advertising was inserted at the bottom of the message [...]

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