SlashPhone » advertising

SMS based adverts for culinary, fashion increase

Budi Putra — Sun, 02 Nov 2008 03:10:04 +0000

SMS advertising is becoming more popular now, particularly among European culinary and fashion fans. comScore reports that European users preferred receiving SMS advertisements for consumer goods such as food, fashion, restaurants, travel and financial services.

The fastest-growing category of SMS advertising since August 2007 is food, at a rate of 53 percent, followed by clothing/fashion at 38 percent and restaurants at 37 percent.

Overall, slightly fewer Europeans report receiving an SMS ad, with a decline from 112 million in August 2007 to 110 million in August 2008.

[via Cellular-News]

Mobile Social Networking Becoming More Popular

Budi Putra — Mon, 28 Apr 2008 02:20:56 +0000

As the world’s subscribers reached more than 3.3 billion cellphone users now, no wonder the Internet companies move their products and services to the cellphone, including social networking services. At least 950 million will goes social with their mobile phone in 2012, said a report last month.

The concept of using social networking websites from a mobile phone is fast catching on in the USA, as all tier-I and tier-II operators now offer social networking applications. Support from mobile operators expects to directly impact application discoverability, provide marketing support, and drive growth in the U.S. mobile social networking markets.

New analysis from Frost & Sullivan finds that revenue from on-deck mobile social networking services in the U.S. expect to reach $ 412 million in 2012. Additional revenues can also be expected from mobile advertising.

Yeah, it’s the big challenge for the social networking sites to create their friendly-mobile service versions and having more creative on proposing its business model.

Source: Cellular News, 3GWeek

Blyk Mobile Users: Bye Bye Phone Bills!

Budi Putra — Thu, 24 Apr 2008 09:18:27 +0000

Personally, I was so much impressed by this business model: A company links young people with brands they like and gives them free texts and minutes every month! Yeah, it proved that phone bills and contracts a thing of the past…

Blyk, the new mobile network for 16-24 year olds funded by advertising, gives members free texts and minutes every month which equates to an individual saving of over £280 each year – with no contract, no hidden costs or fees – in return for receiving up to six highly targeted advertising messages per day from brands including Xbox, Adidas, STA Travel, Penguin, Brylcreem, Boots, COI and RSPCA.

The service has signed up over 100,000 members since its launch in the UK at the end of September, 2007. According to Shaun Gregory, UK CEO, young people have embraced Blyk because it makes phone bills and contracts a thing of the past. “We believe that communication should be free, like most other forms of media in the UK.”

This service does not annoy its users with “ads spam” at all, so that they’d love to use it. They just receive information about the brands they like. For advertisers, Blyk is a new media channel and direct access to the young user market.

Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is now operating in the UK, with other European markets to follow.

Source