Tag Archives: abi-research

Mobile Marketing Consumer Response is Heavily Influenced by Incentives, According to Survey

While most consumers’ initial reactions to marketing and advertising messages on their mobile phone can often be negative, a recent survey from ABI Research finds that their level of responsiveness can often be improved through incentives. In fact, approximately 37% of those who have received text message-based advertising have indicated they are more likely to [...]

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Location-based Mobile Social Networking Will Generate Global Revenues of $3.3 Billion by 2013

The recent emergence of location-based mobile social networking services offered by providers such as GyPSii, Pelago and Loopt is revolutionizing social networking by allowing users to share real-life experiences via geo-tagged user-generated multimedia content, exchange recommendations about places, identify nearby friends and set up ad hoc face to face meetings. 

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2008 Global Mobile Device Market Still on Course for 1.3 Billion Units Despite Economic Woes

In the second quarter of 2008, Tier One handset vendors enjoyed year-over-year unit shipment growth of between 15 and 22 percent. ABI Research estimates that 301 million units were shipped during the quarter and therefore reaffirms its forecast that the mobile device market will deliver 13% growth to take 2008 annual shipments to 1.3 billion [...]

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Commercial Mobile Browser Market to Continue Strong Growth

As consumers increasingly surf the Web on their mobile phones, handset vendors are looking toward open-source browsers such as WebKit – the browser engine at the heart of the iPhone’s Safari browser – as a way to bring it to them. However, despite growing interest in WebKit and Gecko (the engine for the Mozilla Corporation [...]

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Cameras, Bluetooth, and Music Top Consumers’ Lists as “Must Have” Features on Mobile Phones

Digital camera functionality, Bluetooth connectivity, and music/radio playback on mobile phones are the top three features that consumers consider essential for the next mobile phone they will purchase, according to a recent ABI Research survey of 1,402 current wireless subscribers in seven countries. The desire for camera phones with 2+ megapixels leads the pack with [...]

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Mid-Tier Mobile Phone Segment to Feel the Squeeze

The most significant growth in wireless handset markets will occur at the top and bottom ends of the price and features range, as the smartphone and low-cost handset categories expand at the expense of the mid-range models commonly called “enhanced” phones. The enhanced phone sector is currently the largest in terms of shipments: 2007 saw [...]

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LTE Network Subscribers: From Zero to 32 Million in Three Years

Despite the fact that no LTE (Long Term Evolution) network is expected to be commercial before 2010, a new study from ABI Research forecasts that by 2013, there will be more than 32 million subscribers using LTE networks. Three of the largest mobile operators – China Mobile, Vodafone and Verizon Wireless – have announced plans [...]

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Security Alarm Backhaul Lines Going Wireless

Traditionally, security alarm systems used fixed telephone lines to pass information from the security alarm panel to a central monitoring facility. Today, however, that communication is increasingly being delegated to a digital cellular link. ABI Research forecasts that the 2007 number of just fewer than 2.5 million wireless security alarm connections will increase to more [...]

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