What campaign? “The campaign for the pursuit of gadget excellence,” as they wrote on the website. They even asked you to sign up to support their petition to the industry’s big boys: Nokia, Samsung, Sony Ericsson, BlackBerry, Apple and the rest. The reason?

For far too long we’ve been at the mercy of the mobile industry dictating crawling upgrades and minor revamps. The iPhone 3G, is, of course, a worthy stab at creating the perfect mobile phone, however 3G internet should have been top of the original’s feature list.

Super-slick emailing not seen since the BlackBerry Bold; perfect music-playback, as packed in Sony Ericsson’s W980 plus the Nokia N82’s 5.0-megapixel all inspired us to create the 01 Phone. Of course, we used a heck of a lot of artistic license. The laser keyboard, for instance, and the 32GB of internal storage. Our point is, however, is that all this technology is available now, so why hasn’t something akin to the 01 Phone actually been created by a manufacture?

Sound interesting, but it’s totally weird. How come all mobile users need similar features and specifications in one phone? And each manufacture has each own need and vision, too. They made their handset based-on a certain of market researches, user behavior studies, and so on.

T3 wrote:

On an unknown (until now) website titled just www.the01phone.com, lies a handset that will blow all others out of the water. With a 5.0-megapixel camera, 3G internet, and a whopping 32GB of storage, the 01 – as it’s believed to be called – could mean the death of the Nokia N96, the BlackBerry Bold and Samsung’s INNOV8 i850.

Although T3 admitted that they don’t know about this gadget, as 3Gweek wrote, yet they dare to list its specification. Weird isn’t?

Whatever it is, it has a countdown on the homepage, with 27 days left, so let’s wait and see….