T-Mobile today announces that it is trialling Bluetooth as part of a campaign to encourage more people into its stores. Piloting the scheme at six stores across the country, passers by will be prompted to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals.

The activity, known as ‘Proximity Marketing’, will be run in conjunction with Hypertag, a provider of proximity solutions. Hypertag has installed Bluetooth tags in the six T-Mobile stores, which send out invites to pick up a free gift and promotional offers to customers’ Bluetooth-enabled phones as they pass the store. Graphics in the shop windows also prompt customers to turn on their Bluetooth to receive the offers, which cost nothing to receive.

Once in-store, customers will receive additional information on what their gift actually is or further details on the promotions via Bluetooth.