T-Mobile Beats Verizon by One Point in J.D. Power and Associates Result

Considering it’s only Thursday, we figured we’d inject some good news for your reading pleasure. Unless you really like the N900 and can’t wait to see MeeGo open up its repository for the device. If that’s the case, you’re probably already full of good news. But, if you’re a fan of T-Mobile USA, and love to hear about customer satisfaction results, this one’s for you. It’s a good thing you stuck around.


What we have here is the Wireless Retail Customer Satisfaction award, which makes this T-Mobile’s second victory in a row. Obviously, this award is sought after by all the major wireless carriers in the States, and it seems that T-Mobile, while victorious, had a pretty close race on their hands. Especially when it comes to Verizon Wireless. T-Mobile pulled ahead with an overall score of 723; and Verizon Wireless finished in second with 722. Even if this is T-Mobile’s second consecutive victory, these results should show them that this is a never ending race, and customer satisfaction is a goal never completely obtained.

Just like any other awards program, T-Mobile (and the rest of the carriers) were graded on several different parameters before the winner was chosen. The categories in this round were: retailer’s facility, sales staff, cost, merchandise display, and overall retail sales performance. This study did not include: phone selection, or how satisfied a customer was with their wireless network. So, as the title suggests, this merit is meant only for the retail side. That’s nothing to scoff at. While there are more and more people out there getting their phones online, the brick-and-mortar stores still play a vital role. Congratulations to T-Mobile USA, and here’s hoping that all the carriers continue to strive for that first place position: it only works out for us.

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