SRS Labs announced today the launch of its advanced SRS TruMedia suite, which is a premium solution fusing state-of-the-art audio enriching technologies with advanced voice intelligibility processing technology. The patented SRS technologies featured in SRS TruMedia will offer a theater-like 5.1 surround sound experience over headphones when viewing multichannel video content. It also provides an advanced, active ambient noise management system, allowing the phone’s user to better hear, and be heard.

“SRS TruMedia offers the ultimate mobile entertainment and communication experience, surpassing the demands of today’s multimedia savvy consumers,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “With TruMedia, manufacturers are able to deliver natural and immersive surround sound for the exploding mobile audio and video market, as well as optimize the communication features by providing crystal clear and intelligible dialog in most any environment, regardless of competing ambient noise. The bottom line that is SRS TruMedia truly offers consumers the best possible mobile communications and entertainment experience, anywhere, anytime.”

SRS TruMedia is first being deployed in several new mobile phones models from multiple mobile handset makers worldwide.