Sony Ericsson serves up game, set and match with Maria Sharapova Design Collection

Posted on 20 June 2008 by Kim Poh Liaw




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Starting the tennis season with a dash of glamour and style, new Maria Sharapova Design Collection was unveiled by Sony Ericsson and Maria Sharapova. Maria Sharapova is Sony Ericsson’s first global brand ambassador. The four year agreement was sealed in January 2008 and the Maria Sharapova Design Collection is the first design collaboration campaign to be announced.

Design_Collection_Party_Bag

“Working on this collection was an opportunity that I could not turn down,” said Maria Sharapova at the unveiling. “Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they’ll have it.

Design_Collection_IDC-31

IDC-31 Courtside Case

Design_Collection_IDC-32

IDC-32 Exercise Case

The Maria Sharapova Design Collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet. The Design Collection is inspired by Maria Sharapova’s own global lifestyle, and the latest fashion trends. The Maria Sharapova Design Collection will be available in all markets in Q3.

Design_Collection_IDC-33

IDC-33 Party Bag

Design_Collection_IDC-34

IDC-34 Travel Wallet

Check out next page for more photos

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