SMS advertising is becoming more popular now, particularly among European culinary and fashion fans. comScore reports that European users preferred receiving SMS advertisements for consumer goods such as food, fashion, restaurants, travel and financial services.

The fastest-growing category of SMS advertising since August 2007 is food, at a rate of 53 percent, followed by clothing/fashion at 38 percent and restaurants at 37 percent.

Overall, slightly fewer Europeans report receiving an SMS ad, with a decline from 112 million in August 2007 to 110 million in August 2008.

[via Cellular-News]