Samsung announced that sales of the Samsung Star S5230 surpassed the 5-million mark this month. The Star (model number S5230), launched in May, is the fastest model in Samsung’s history to reach the milestone.
Launched first in Europe, one million of the touch screen devices were sold in the first month and a half alone, after which the company expanded sales efforts to include markets in CIS, Southeast and Southwest Asia, East-Central Africa, China, and Central America.
“We’re very pleased by this success,” said Young-hee Lee, Vice President of Marketing, Mobile Communications Division, Samsung Electronics. “We see the demand for touch screen phones increasing and we will continue to offer consumers a diverse range of products, supported by unique marketing campaigns.”
The Star was launched as an affordable mobile phone, appealing to young consumers with its slim, 11.9 mm body and 3-inch WQVGA touch screen. It also boasts high-tech features such as Samsung’s exclusive high-quality sound technology, DNSe, as well as a SmileShot-enabled camera and Bluetooth v2.1.
