Samsung has announced its upcoming Application Store for S60 and Windows Mobile phones, which will initially focus on the UK market. “All Samsung Mobile Innovator members are automatically setup with a Samsung Mobile Applications account, there is no need for them to register separately so this represents a fantastic opportunity for them to get their applications to a large Samsung-user audience very quickly” explains Phil Northam, Global Marketing Manager at Samsung Mobile Innovator.

The online store will be officially launched at next month’s Mobile World Congress in Barcelona with an initial selection of 1,100 applications that Samsung’s UK-based customers will be able to load onto their devices. In its initial phase the store will support both Samsung S60 and Windows Mobile platforms, with a further upgraded planned for later in 2009. The application store is now able to be viewed here

Samsung has previously launched Samsung Mobile Innovator, a new program enabling mobile software developers to create applications for use across all Samsung S60 devices.