Samsung announced shipment of its 32GB moviNAND, the highest density embedded memory card utilizing advanced 30-nanometer (nm) class process technology. Each 32GB moviNAND device incorporates eight Samsung 30nm-class 32Gb NAND chips, a multimedia card (MMC) controller and firmware.

“The unquenchable consumer thirst for possessing large amounts of data is now embracing video in a big way, which in turn means rapidly escalating demand for higher density storage,” said Jim Elliott, vice president, memory marketing, Samsung Semiconductor, Inc. “Samsung has taken the lead in providing OEMs with the highest density flash storage produced using the most cost-efficient process technology around – 30 nanometers.”

The industry shipment forecast for high-density memory demand is constantly on the rise. According to research firm iSuppli, the shipment outlook for NAND flash used in 32GB and higher memory cards is expected to grow eight-fold from 120 million 16Gb equivalent units, which will account for 13 percent of global memory card shipments in 2009, to 950 million units − or 72 percent of the total cards shipped − by 2013.