GeoSentric Oyj’s, GeoSolutions BV Business Unit (GyPSii), has entered into a multi-year worldwide agreement with Samsung. GyPSii will provide technology, products, worldwide data center infrastructure, and GyPSii branding rights to Samsung, on a worldwide non-exclusive basis for a range of Samsung products.

GyPSii’s digital lifestyle application will be initially be bundled on Samsung’s Omnia (SGH-i900) and SGH-i780 as an embedded application. Samsung’s customers will be able to take full advantage of the location-based social networking digital lifestyle features of the GyPSii suite and create and share user generated content (UGC) with GyPSii’s global user community, and other interoperable social
networks such as Facebook. The agreement has provisions for revenue sharing between GyPSii and Samsung, utilizing the business models enabled by GyPSii.

GyPSii’s PlaceRank technology will also be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to users.

“Social networking and location-based services on the mobile phone are now mainstream, so we looked to emerging innovators in the industry to support and deliver these value-added services,” said WS Lee, Vice President of R&D, at Samsung Electronics Mobile Business.

GyPSii currently interoperates on Symbian, Windows Mobile, and BlackBerry devices, as well as the Apple iPhone, along with browser-based Internet connected devices. It can be accessed on the web at www.gypsii.com or a compatible phone’s mobile browser at www.gypsii.com/m.