The young consumers, between 18 and 34, preferred using their mobile phones for banking purpose, Opinion Research found. Ah, yes, with one condition: if there were no extra fees involved.
Despite SlashPhone recently wrote about another study which suggested that mobile banking still not popular among users, but according to a new study prepared for IBM, the survey of 1,424 mobile users noted that 21% in the younger age group used mobile banking applications compared to just 10% of older consumers.
The nation’s largest mobile phone service providers — AT&T and Verizon Wireless — have mounted extensive programs to lure consumers to mobile banking. The more creative mobile contents and applications, the more money will go through the consumer’s hand and handset.
