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Research: Mobile Users will Love Mobile Coupons


Posted on April 23rd, by Kim Poh Liaw in archive. 5 comments

New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed.

The new Juniper study finds that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a `push to purchase’ capability for mobile marketing and advertising campaigns. The key issues driving the move to mobile coupons include:

  • Cost savings on campaigns
  • An increase in ARPU
  • One-2-one marketing opportunities
  • An increase in customer retention for mobile operators – lower churn
  • Higher conversion rates
  • The expansion of mobile value added services
  • Reduced fraud

However, Juniper identified some notable challenges for the sector, including a hesitancy from some retailers to adopt mobile coupons. In addition, some retailers would have to change from using laser scanners to optical readers that use the required CCD, technology to read barcodes, especially 2D barcodes from mobile phones.

Juniper Research defines a mobile coupon as “a coupon sent and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer when the consumer purchases a product.” When compared to their paper cousins, mobile coupons offer a number of distinct advantages allowing the coupon issuer a direct connection between themselves and the consumer using the coupon.





  • http://www.dizgo.com Jeff

    Successful mobile advertising needs to have an immediate and personalized “call to action” resulting in instant gratification. Check out Dizgo (discounts on-the-go), a location-based mobile ad platform being tested in Boulder, CO. It allows the retailer to create self-service campaigns that create real-time demand for their products and services. Consumers use the instant discounts to influence near-term purchasing decisions. More info here: http://www.dizgo.com

  • http://www.GripOffs.com Jim Dugan

    Instant Change Forever technology from GripOffs allows advertisers to edit and post their own ads on a central platform where users can instantly see changes and redeem the offers including barcodes at their point of purchase. Additionally, advertisers, in real-time, have the advantage that no other service on the market offers – Instant Analytics! Change your ad on your computer, refresh your mobi and sit back in amazement! No instrusive text or push messages, No downloads, No waiting to get your ads up, No waiting to modify as many times a day you want, and No waiting for instant results. You can’t get any more accurate than with GripOffs and you can’t get any faster than RIGHT NOW! This is THE FIRST INSTANT CHANGEABLE MOBILE DIGITAL COUPON SYSTEM WITH REAL-TIME ANALYTICS! Get A Grip! Advertisers get a FREE TRIAL and Users are always FREE!!!

  • http://www.GripOffs.com Jim Dugan

    I forgot two quick comments. First, the barcodes on GripOffs are able to be read by some scanners, but the code itself can be read, manually, if necessary until the retailers get up to speed. The 2D codes referred to currently in use are about the most basic that are available. We are way behind the technology in the US. Second comment: In the article it is pointed out that “Juniper Research defines a mobile coupon as ‘a coupon sent and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer when the consumer purchases a product.’ When compared to their paper cousins, mobile coupons offer a number of distinct advantages allowing the coupon issuer a direct connection between themselves and the consumer using the coupon.” Our system does, indeed, offer a mobile coupon(s) (digital & paperless), but they are not “sent and stored on a mobile phone . . . ” thus not meeting Jupiter’s limited definition, so we would kindly suggest that in their future definition and future studies they include mobile digital coupons that are accessed from a central mobile site as mobile coupons as well.

  • http://www.retailsmartguys.com Dan Jablons

    Hello all,

    If you are into mobile coupons, you should check out Yowza! It’s now the third most popular app in the lifestyle section of the app store, and is currently working with Dairy Queen, Saks Fifth Avenue, Sports Authority, and a bunch of local shops and restaurants.

    The brochure is available at http://www.retailsmartguys.com/Yowza.pdf.

    Right now, it’s super cheap for retailers to get involved. The pricing is in the brochure.

  • http://www.korting.be korting

    the retailer might possibly provide a 10% discount on purchases of significantly more than $50, a 15% discount on purchases of more than $75 and a 20% discount on purchases of much more than $100. With all of these completely different types of restrictions on via the internet discounts it can be very important for the consumer to totally understand these restrictions prior to attempting to use 1 of these provides.