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Qualcomm Announces Plaza Retail Application Store Solution


Posted on May 19th, by Kim Poh Liaw in archive. No Comments

storefront_01Qualcomm today announced the expansion of its Plaza suite of solutions to include Plaza Retail. The goal of Plaza Retail is to allow application retailers (typically mobile operators) to present subscribers with a uniform and easy shopping experience on any capable device. Plaza Retail also gives publishers and developers the ability to make their content available to multiple retailers instantly, regardless of their development platform.

“Consumer expectation is defining the market for mobile content, and in order to remain competitive and contain costs as complexity increases, operators and device manufacturers will need to deliver more than just an application store,” said Arvin Chander, vice president and general manager of Plaza Retail. “Success in this market will be dictated by delivering mobile retail experiences across multiple platforms and networks, backed by a healthy ecosystem of publishers with an automated, transparent supply chain.”

Plaza Retail consists of three elements:

  • Management Center – A content merchandizing system that will support Java, BREW, Flash and BlackBerry with planned support for Android, Windows Mobile, Palm, Symbian and LiMo. Management Center allows for managing pricing, licensing, packaging, promotions, placement, segmentation, personalization, delivery and analytics in a unified manner across multiple platforms.
  • Storefront – A multi-platform client, Web, or mobile Web (WAP) storefront built on Web standards and a storefront management portal that enables retailers to easily update their store layout, promotions and micro-stores, thereby enhancing merchandising effectiveness and driving a common branding and user experience across their entire device lineup.

The Plaza suite also includes Plaza Mobile Internet, an end-to-end widget platform that offers operators and publishers an open framework for the development, support, management and monetization of Internet-based content on a variety of handsets.