Polaroid PoGo - short for Polaroid-on-the-go – is a pocket-sized, inkless digital photo printer that produces full-color photos wirelessly from Bluetooth-enabled cell phones and via PictBridge from digital cameras. Introduced at the 2008 International Consumer Electronics Show (CES) in January 2008, it will be available in US at Best Buy stores on July 6, 2008, for $149. Polaroid PoGo will be available in Target stores on July 20, 2008.

Weighing only eight ounces, Polaroid PoGo provides consumers with a convenient solution for sharing digital images trapped on cell phones and digital cameras. Connecting via Bluetooth or PictBridge, Polaroid PoGo uses a ZINK Zero Ink Printing Technology to produce borderless, full-color, 2-inch by 3-inch prints in less than 60 seconds.

The full-color digital photos are created without ink cartridges or ribbons using ZINK Photo Paper, keeping the printer to about the size of a deck of cards. The paper is a durable material that contains colorless cyan, yellow and magenta dye crystals. Heat activation brings photos to life, colorizing ZINK dye crystals, so digital photos can be shared instantly.

ZINK Photo Paper is manufactured by ZINK Imaging and will retail for between 33 and 40 cents per print; 10-packs will cost $3.99, while 30 packs will cost $9.99.